Who owns the NOW trademark?

The NOW trademark is owned by Heart Now.

What is the serial number for NOW?

The USPTO serial number for NOW is 99576194.

What is the registration number for NOW?

NOW is registered under USPTO registration number 0.

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Updated Nov 2, 2026·24 searches this week

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Office Action response

November 06, 2026

4 days remaining

NOW

Q: What class is the NOW trademark registered in?

The NOW trademark is registered in Class 021 (Household utensils, cookware & glassware), Class 025 (Clothing, footwear & headgear).

PENDING

Serial: 99576194
Reg: 0
Filed: Jan 03, 2026
Owner: Heart Now

Household or kitchen utensils and containers; cookware and tableware, except forks, knives and spoons; combs and sponges; brushes, except paintbrushes; brush-making materials; articles for cleaning purposes; unworked or semi-worked glass, except building glass; glassware, porcelain and earthenware.; Clothing, footwear, headwear.

What to file next

Response to the outstanding office action

When: Three months from the issue date for most applications filed on or after 3 December 2022, extendable once by three months for a fee.
Extensions and grace: A Madrid Section 66(a) application keeps a six-month response period instead, with no extension available.
If it is missed: The application goes abandoned. A petition to revive runs two months from the notice of abandonment, on an unintentional-delay standard.

Office action response deadlines

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 021Household utensils, cookware & glassware

US codes: 002, 013, 023, 029, 030, 033, 040, 050

Class 025Clothing, footwear & headgear

US codes: 022, 039

Clothing, footwear, headwear.

This description is as filed with the USPTO and defines the scope of trademark protection.

Filing Basis & Declarations

Trademark

Status History

10 events

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

Aug 06, 2026

Code XELR

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

Aug 06, 2026

Code XELG

NON-FINAL ACTION WRITTEN

May 06, 2026

Code CNRT

NON-FINAL ACTION E-MAILED

May 06, 2026

Code GNRT

NOTIFICATION OF NON-FINAL ACTION E-MAILED

May 06, 2026

Code GNRN

ASSIGNED TO EXAMINER

May 01, 2026

Code DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 22, 2026

Code NWOS

NOTICE OF DESIGN SEARCH CODE E-MAILED

Apr 22, 2026

Code MDSC

NEW APPLICATION ENTERED

Jan 03, 2026

Code NWAP

APPLICATION FILING RECEIPT MAILED

Jan 03, 2026

Code MAFR

What usually happens from here

Of the 3,127 marks on the USPTO register that reached application extension granted/receipt provided:

Registered29% (899)

Abandoned35% (1,089)

Still pending36% (1,139)

Historical frequencies across the whole register, not a prediction about this mark. The outcome of any one application depends on what is filed and when.

Other Marks by Heart Now

Additional USPTO filings from the same owner.

HEA

HEART NOW

99576173

Heart Now

PENDING

100

100% STARDUST

99576203

Heart Now

PENDING

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What to file next

Full Goods & Services

Filing Basis & Declarations

What usually happens from here

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