Who owns the NOW IT'S LEGAL trademark?

The NOW IT'S LEGAL trademark is owned by Athletes, Inc..

What class is the NOW IT'S LEGAL trademark registered in?

The NOW IT'S LEGAL trademark is registered in Class 041 (Education & entertainment services).

What is the serial number for NOW IT'S LEGAL?

The USPTO serial number for NOW IT'S LEGAL is 98804022.

What is the registration number for NOW IT'S LEGAL?

NOW IT'S LEGAL is registered under USPTO registration number 7858202.

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Updated Nov 5, 2026·15 searches this week

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Section 8 declaration window

July 08, 2031

1705 days remaining

NOW

NOW IT'S LEGAL

REGISTERED

Serial: 98804022
Reg: 7858202
Filed: Oct 16, 2024
Owner: Athletes, Inc.

Education; providing of training; entertainment; sporting and cultural activities.

What to file next

Section 8 declaration of continued use

When: Due between the fifth and sixth anniversary of registration.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed Section 8 cancels the registration, and there is no revival route for it.

How the Section 8 deadline works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Mar 01, 2024

First use in commerce: Mar 01, 2024

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

9 events

REGISTERED-PRINCIPAL REGISTER

Jul 08, 2025

Code R.PR

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jul 08, 2025

Code NRCC

PUBLISHED FOR OPPOSITION

May 20, 2025

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

May 20, 2025

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 14, 2025

Code NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 18, 2025

Code CNSA

ASSIGNED TO EXAMINER

Apr 17, 2025

Code DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 16, 2025

Code NWOS

NEW APPLICATION ENTERED

Oct 16, 2024

Code NWAP

NOW IT'S LEGAL

What to file next

Full Goods & Services

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