Who owns the OBEY YOUR THIRST trademark?

The OBEY YOUR THIRST trademark is owned by Coca-Cola Company, The.

What class is the OBEY YOUR THIRST trademark registered in?

The OBEY YOUR THIRST trademark is registered in Class 032 (Beer & non-alcoholic beverages).

What is the serial number for OBEY YOUR THIRST?

The USPTO serial number for OBEY YOUR THIRST is 74494599.

What is the registration number for OBEY YOUR THIRST?

OBEY YOUR THIRST is registered under USPTO registration number 1991640.

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OBE

USPTO Trademark Record

REGISTERED

OBEY YOUR THIRST

SN 74494599·Reg 1991640·Filed Feb 25, 1994

Owner Coca-Cola Company, The

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

OBEY YOUR THIRST (Serial No. 74494599), Registration No. 1991640, is a registered US trademark filed on Feb 25, 1994 by Coca-Cola Company, The. This trademark covers Class 032 (Beer & non-alcoholic beverages).

Section 8/9 declaration window: August 06, 2036

Mark Intelligence

OBEY YOUR THIRST (Reg. #1991640) is a registered US trademark that has been protecting its owner, Coca-Cola Company, The, since 1994. The mark covers Class 032 (Beer & non-alcoholic beverages). Goods and services include Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparati.... The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 25, 1994

SERIAL

74494599

REG#

1991640

REGISTERED

Aug 06, 1996

Filing Information

StatusREGISTERED

Filing DateFeb 25, 1994

Serial Number74494599

Registration No.1991640

Registration DateAug 06, 1996

Status DateSep 22, 2026

Published for OppositionOct 25, 1994

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 032Beer & non-alcoholic beverages

US codes: 045, 046, 048

First use anywhere: Mar 20, 1994

First use in commerce: Mar 20, 1994

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

45 events

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Sep 22, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Sep 22, 2026

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Sep 22, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 21, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Jul 22, 2026

TEAS SECTION 8 & 9 RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 21, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 21, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 21, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 21, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 21, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jul 21, 2026

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 11, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 11, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 11, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Feb 11, 2026

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Aug 06, 2025

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 09, 2017

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Mar 09, 2017

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Mar 09, 2017

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Mar 09, 2017

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Jan 11, 2017

TEAS SECTION 8 & 9 RECEIVED

CASE FILE IN TICRS

Jul 07, 2006

CASE FILE IN TICRS

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 05, 2006

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jun 05, 2006

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

ASSIGNED TO PARALEGAL

May 19, 2006

ASSIGNED TO PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Mar 01, 2006

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Mar 01, 2006

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jan 29, 2003

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

TEAS SECTION 8 & 15 RECEIVED

Dec 03, 2002

TEAS SECTION 8 & 15 RECEIVED

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Dec 03, 2002

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Aug 06, 1996

REGISTERED-PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jun 07, 1996

ASSIGNED TO EXAMINER

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jun 07, 1996

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

ASSIGNED TO EXAMINER

Apr 03, 1996

ASSIGNED TO EXAMINER

STATEMENT OF USE PROCESSING COMPLETE

Apr 01, 1996

STATEMENT OF USE PROCESSING COMPLETE

USE AMENDMENT FILED

Jan 16, 1996

USE AMENDMENT FILED

SOU EXTENSION 1 GRANTED

May 21, 1995

SOU EXTENSION 1 GRANTED

SOU EXTENSION 1 FILED

Mar 28, 1995

SOU EXTENSION 1 FILED

NOA MAILED - SOU REQUIRED FROM APPLICANT

Jan 17, 1995

NOA MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Oct 25, 1994

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Sep 23, 1994

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 09, 1994

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINER'S AMENDMENT MAILED

Aug 02, 1994

EXAMINER'S AMENDMENT MAILED

ASSIGNED TO EXAMINER

Jul 27, 1994

ASSIGNED TO EXAMINER

Jul 21, 1994

ASSIGNED TO EXAMINER

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