Who owns the OBVIO trademark?

The OBVIO trademark is owned by Santa Cruz Co. Holdings LLC.

What class is the OBVIO trademark registered in?

The OBVIO trademark is registered in Class 043 (Food & beverage services, hospitality).

What is the serial number for OBVIO?

The USPTO serial number for OBVIO is 98243718.

What is the registration number for OBVIO?

OBVIO is registered under USPTO registration number 8119364.

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OBV

USPTO Trademark Record

REGISTERED

OBVIO

SN 98243718·Reg 8119364·Filed Oct 27, 2023

Owner Santa Cruz Co. Holdings LLC

Services for providing food and drink; temporary accommodation.

OBVIO (Serial No. 98243718), Registration No. 8119364, is a registered US trademark filed on Oct 27, 2023 by Santa Cruz Co. Holdings LLC. This trademark covers Class 043 (Food & beverage services, hospitality).

early section 8: January 27, 2032

Mark Intelligence

OBVIO (Reg. #8119364) is a registered US trademark that has been protecting its owner, Santa Cruz Co. Holdings LLC, since 2023. The mark covers Class 043 (Food & beverage services, hospitality). Goods and services include Services for providing food and drink; temporary accommodation.. The mark faced 1 opposition proceeding during prosecution.

FILED

Oct 27, 2023

SERIAL

98243718

REG#

8119364

REGISTERED

Jan 27, 2026

Filing Information

StatusREGISTERED

Filing DateOct 27, 2023

Serial Number98243718

Registration No.8119364

Registration DateJan 27, 2026

Status DateJan 27, 2026

Published for OppositionApr 30, 2024

Filing Basis & Declarations

Standard Characters ClaimedUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 043Food & beverage services, hospitality

US codes: 100, 101

First use anywhere: Mar 14, 2025

First use in commerce: Mar 14, 2025

Services for providing food and drink; temporary accommodation.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

20 events

REGISTERED-PRINCIPAL REGISTER

Jan 27, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jan 27, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jan 07, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jan 07, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Dec 28, 2025

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Dec 28, 2025

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Jun 25, 2025

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Jun 25, 2025

USE AMENDMENT FILED

SOU EXTENSION 1 GRANTED

Dec 19, 2024

SOU EXTENSION 1 GRANTED

SOU EXTENSION 1 FILED

Dec 19, 2024

SOU EXTENSION 1 FILED

SOU TEAS EXTENSION RECEIVED

Dec 19, 2024

SOU TEAS EXTENSION RECEIVED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Dec 19, 2024

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jun 25, 2024

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Apr 30, 2024

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Apr 30, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Apr 10, 2024

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Mar 23, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Mar 21, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jan 15, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Oct 27, 2023

NEW APPLICATION ENTERED

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Additional USPTO filings from the same owner.

CAS

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88310778

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98085007

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ABANDONED

ISA

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90801038

Santa Cruz Co Holdings LLC

ABANDONED

JUA

JUAN SANTA CRUZ

88310798

SANTA CRUZ CO HOLDINGS LLC

ABANDONED

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98403587

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OBVIO

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