Who owns the PERFORMANCE FIRST, SECOND NATURE trademark?

The PERFORMANCE FIRST, SECOND NATURE trademark is owned by AREKAE LLC.

What class is the PERFORMANCE FIRST, SECOND NATURE trademark registered in?

The PERFORMANCE FIRST, SECOND NATURE trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for PERFORMANCE FIRST, SECOND NATURE?

The USPTO serial number for PERFORMANCE FIRST, SECOND NATURE is 98737742.

What is the registration number for PERFORMANCE FIRST, SECOND NATURE?

PERFORMANCE FIRST, SECOND NATURE is registered under USPTO registration number 0.

PER

USPTO Trademark Record

ABANDONED

PERFORMANCE FIRST, SECOND NATURE

SN 98737742·Reg 0·Filed Sep 06, 2024

Owner AREKAE LLC

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

PERFORMANCE FIRST, SECOND NATURE (Serial No. 98737742), Registration No. 0, is a abandoned US trademark filed on Sep 06, 2024 by AREKAE LLC. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

Mark Intelligence

PERFORMANCE FIRST, SECOND NATURE (Reg. #0) is an abandoned US trademark that was filed in 2024 but has since been abandoned. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Sep 06, 2024

SERIAL

98737742

REG#

REGISTERED

Dec 31, 1969

Owner

Applicant

AREKAE LLC

Entity

LLC

State

Address

10960 WILSHIRE BLVD., 5TH FLOOR, LOS ANGELES, CA, 90024

Attorney

NameVivek Vaidya

Law firm

Vivek Vaidya Bend Law Group, PC

Address

2181 Greenwich St., San Francisco, CA 94123, United States

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Filing Information

StatusABANDONED

Filing DateSep 06, 2024

Serial Number98737742

Registration No.0

Registration DateDec 31, 1969

Status DateJan 26, 2026

Published for OppositionApr 29, 2025

Mark TypeStandard characters

Status DescriptionDead and abandoned with no statement of use filed

Filing Signals

FILED

2024

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

13 events

ABANDONMENT - NO USE STATEMENT FILED

Jan 26, 2026

ABANDONMENT - NO USE STATEMENT FILED

ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED

Jan 26, 2026

ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jun 24, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Apr 29, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Apr 29, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Apr 23, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 01, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 01, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 01, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 01, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ASSIGNED TO EXAMINER

Mar 18, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 17, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Sep 06, 2024

NEW APPLICATION ENTERED

PERFORMANCE FIRST, SECOND NATURE

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Other Marks by AREKAE LLC

Other Marks in Class 003 — Non-medicated cosmetics, toiletry preparations & cleaning preparations

Other Marks by Vivek Vaidya

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