Who owns the PREFERENCE PLUS trademark?

The PREFERENCE PLUS trademark is owned by METROPOLITAN LIFE INSURANCE COMPANY.

What class is the PREFERENCE PLUS trademark registered in?

The PREFERENCE PLUS trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for PREFERENCE PLUS?

The USPTO serial number for PREFERENCE PLUS is 73517701.

What is the registration number for PREFERENCE PLUS?

PREFERENCE PLUS is registered under USPTO registration number 1355789.

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Section 8/9 declaration window

August 20, 2035

3215 days remaining

PRE

PREFERENCE PLUS

REGISTERED

Serial: 73517701
Reg: 1355789
Filed: Jan 15, 1985
Owner: METROPOLITAN LIFE INSURANCE COMPANY

Financial, monetary and banking services; insurance services; real estate services.

What to file next

Section 9 renewal, filed with a Section 8 declaration

When: Due between the ninth and tenth anniversary of registration, then before each tenth anniversary after that.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed renewal cancels the registration, and there is no revival route for it.

How Section 9 renewal works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Nov 26, 1984

First use in commerce: Nov 26, 1984

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

38 events

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Dec 06, 2025

Code 89AG

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Dec 06, 2025

Code RNL3

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Dec 06, 2025

Code NA89

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Dec 01, 2025

Code APRE

TEAS SECTION 8 & 9 RECEIVED

Aug 18, 2025

Code E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Aug 20, 2024

Code REM2

TEAS CHANGE OF OWNER ADDRESS RECEIVED

May 21, 2020

Code COAR

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 21, 2020

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 21, 2020

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 21, 2020

Code TCCA

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

May 21, 2020

Code CHAN

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 29, 2015

Code 89AG

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jan 29, 2015

Code RNL2

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jan 29, 2015

Code NA89

TEAS SECTION 8 & 9 RECEIVED

Jan 28, 2015

Code E89R

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 22, 2009

Code COAR

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 22, 2009

Code CHAN

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 23, 2007

Code TCCA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 25, 2006

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 25, 2006

Code ARAA

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Feb 20, 2005

Code 89AG

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Feb 20, 2005

Code RNL1

TEAS SECTION 8 & 9 RECEIVED

Nov 19, 2004

Code E89R

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Nov 19, 2004

Code 89AF

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 13, 2003

Code TCCA

AMENDMENT UNDER SECTION 7 - PROCESSED

Mar 08, 1997

Code A7OK

RESPONSE RECEIVED TO POST REG. ACTION

Dec 09, 1996

Code RRPR

POST REGISTRATION ACTION MAILED - SEC. 7

Sep 06, 1996

Code PRAM

COUNTERCLAIM OPP. NO. 999999

Sep 07, 1995

Code CCON

COUNTERCLAIM OPP. NO. 999999

Aug 02, 1995

Code CCON

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Dec 23, 1991

Code C15A

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Aug 20, 1991

Code 815F

REGISTERED-PRINCIPAL REGISTER

Aug 20, 1985

Code R.PR

PUBLISHED FOR OPPOSITION

Jun 11, 1985

Code PUBO

NOTICE OF PUBLICATION

May 11, 1985

Code NPUB

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 02, 1985

Code CNSA

EXAMINER'S AMENDMENT MAILED

Mar 27, 1985

Code CNEA

ASSIGNED TO EXAMINER

Mar 06, 1985

Code DOCK

PREFERENCE PLUS

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