Who owns the PRIORITY trademark?

The PRIORITY trademark is owned by LITHIA VIRGINIA HOLDING, INC..

What class is the PRIORITY trademark registered in?

The PRIORITY trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for PRIORITY?

The USPTO serial number for PRIORITY is 86251519.

What is the registration number for PRIORITY?

PRIORITY is registered under USPTO registration number 4655712.

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PRI

USPTO Trademark Record

REGISTERED

PRIORITY

SN 86251519·Reg 4655712·Filed Apr 14, 2014

Owner LITHIA VIRGINIA HOLDING, INC.

Advertising; business management, organization and administration; office functions.

PRIORITY (Serial No. 86251519), Registration No. 4655712, is a registered US trademark filed on Apr 14, 2014 by LITHIA VIRGINIA HOLDING, INC.. This trademark covers Class 035 (Advertising, business management & retail services).

Section 8/9 declaration window: December 18, 2034

Mark Intelligence

PRIORITY (Reg. #4655712) is a registered US trademark that has been protecting its owner, LITHIA VIRGINIA HOLDING, INC., since 2014. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 14, 2014

SERIAL

86251519

REG#

4655712

REGISTERED

Dec 16, 2014

Filing Information

StatusREGISTERED

Filing DateApr 14, 2014

Serial Number86251519

Registration No.4655712

Registration DateDec 16, 2014

Status DateOct 08, 2025

Published for OppositionSep 30, 2014

Filing Basis & Declarations

Filed as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Sep 30, 1999

First use in commerce: Sep 30, 1999

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

36 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 08, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Oct 08, 2025

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Oct 08, 2025

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Oct 08, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Jun 16, 2025

TEAS SECTION 8 & 9 RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Sep 16, 2024

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Sep 16, 2024

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 16, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 16, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 16, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Dec 16, 2023

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Dec 13, 2023

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

May 26, 2020

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

May 26, 2020

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

May 26, 2020

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

Apr 30, 2020

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 28, 2020

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

Mar 03, 2020

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Dec 16, 2019

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Dec 16, 2014

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Sep 30, 2014

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 30, 2014

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Sep 10, 2014

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

LAW OFFICE PUBLICATION REVIEW COMPLETED

Aug 22, 2014

LAW OFFICE PUBLICATION REVIEW COMPLETED

ASSIGNED TO LIE

Aug 20, 2014

ASSIGNED TO LIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 12, 2014

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Aug 05, 2014

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Aug 05, 2014

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Aug 05, 2014

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Jul 28, 2014

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jul 28, 2014

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jul 28, 2014

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Jul 23, 2014

ASSIGNED TO EXAMINER

NOTICE OF DESIGN SEARCH CODE E-MAILED

Apr 29, 2014

NOTICE OF DESIGN SEARCH CODE E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 28, 2014

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Apr 17, 2014

NEW APPLICATION ENTERED

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