Who owns the PURSUIT OF PASSION trademark?

The PURSUIT OF PASSION trademark is owned by Macdonald & Muir Limited.

What class is the PURSUIT OF PASSION trademark registered in?

The PURSUIT OF PASSION trademark is registered in Class 033 (Alcoholic beverages (except beer)).

What is the serial number for PURSUIT OF PASSION?

The USPTO serial number for PURSUIT OF PASSION is 79390426.

What is the registration number for PURSUIT OF PASSION?

PURSUIT OF PASSION is registered under USPTO registration number 7490917.

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Updated Oct 8, 2026·22 searches this week

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PUR

USPTO Trademark Record

REGISTERED

PURSUIT OF PASSION

SN 79390426·Reg 7490917·Filed Dec 15, 2023

Owner Macdonald & Muir Limited

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

PURSUIT OF PASSION (Serial No. 79390426), Registration No. 7490917, is a registered US trademark filed on Dec 15, 2023 by Macdonald & Muir Limited. This trademark covers Class 033 (Alcoholic beverages (except beer)).

early section 8: September 03, 2030

Mark Intelligence

PURSUIT OF PASSION (Reg. #7490917) is a registered US trademark that has been protecting its owner, Macdonald & Muir Limited, since 2023. The mark covers Class 033 (Alcoholic beverages (except beer)). Goods and services include Alcoholic beverages, except beers; alcoholic preparations for making beverages.. The mark faced 6 opposition proceedings during prosecution.

FILED

Dec 15, 2023

SERIAL

79390426

REG#

7490917

REGISTERED

Sep 03, 2024

Filing Information

StatusREGISTERED

Filing DateDec 15, 2023

Serial Number79390426

Registration No.7490917

Registration DateSep 03, 2024

Status DateSep 03, 2024

Published for OppositionJun 18, 2024

Filing Basis & Declarations

Standard Characters ClaimedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 033Alcoholic beverages (except beer)

US codes: 047, 049

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

31 events

CORRECTION TRANSACTION RECEIVED FROM IB

Jun 11, 2026

CORRECTION TRANSACTION RECEIVED FROM IB

CHANGE OF NAME/ADDRESS REC'D FROM IB

May 28, 2026

CHANGE OF NAME/ADDRESS REC'D FROM IB

NEW REPRESENTATIVE AT IB RECEIVED

Nov 07, 2025

NEW REPRESENTATIVE AT IB RECEIVED

NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB

Aug 15, 2025

NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB

NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB

Jul 28, 2025

NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

Jul 28, 2025

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

FINAL DECISION TRANSACTION PROCESSED BY IB

Mar 15, 2025

FINAL DECISION TRANSACTION PROCESSED BY IB

FINAL DISPOSITION NOTICE SENT TO IB

Feb 24, 2025

FINAL DISPOSITION NOTICE SENT TO IB

FINAL DISPOSITION PROCESSED

Feb 23, 2025

FINAL DISPOSITION PROCESSED

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

Dec 05, 2024

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

NEW REPRESENTATIVE AT IB RECEIVED

Oct 04, 2024

NEW REPRESENTATIVE AT IB RECEIVED

REGISTERED-PRINCIPAL REGISTER

Sep 03, 2024

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Sep 03, 2024

NOTICE OF REGISTRATION CONFIRMATION EMAILED

NOTIFICATION PROCESSED BY IB

Jul 08, 2024

NOTIFICATION PROCESSED BY IB

PUBLISHED FOR OPPOSITION

Jun 18, 2024

PUBLISHED FOR OPPOSITION

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

Jun 14, 2024

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB

Jun 13, 2024

NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB

NOTICE OF PUBLICATION

May 29, 2024

NOTICE OF PUBLICATION

REFUSAL PROCESSED BY IB

May 23, 2024

REFUSAL PROCESSED BY IB

APPROVED FOR PUB - PRINCIPAL REGISTER

May 15, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS/EMAIL CORRESPONDENCE ENTERED

May 14, 2024

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

May 13, 2024

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

May 13, 2024

CORRESPONDENCE RECEIVED IN LAW OFFICE

REFUSAL PROCESSED BY MPU

Apr 30, 2024

REFUSAL PROCESSED BY MPU

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

Apr 30, 2024

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

APPLICATION FILING RECEIPT MAILED

Apr 24, 2024

APPLICATION FILING RECEIPT MAILED

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

Apr 19, 2024

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

NON-FINAL ACTION WRITTEN

Apr 18, 2024

NON-FINAL ACTION WRITTEN

ASSIGNED TO EXAMINER

Apr 17, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 19, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

SN ASSIGNED FOR SECT 66A APPL FROM IB

Feb 29, 2024

SN ASSIGNED FOR SECT 66A APPL FROM IB

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