Who owns the REDEFINING ALTERNATIVES trademark?

The REDEFINING ALTERNATIVES trademark is owned by Blue Owl Capital Holdings LLC.

What class is the REDEFINING ALTERNATIVES trademark registered in?

The REDEFINING ALTERNATIVES trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for REDEFINING ALTERNATIVES?

The USPTO serial number for REDEFINING ALTERNATIVES is 97859727.

What is the registration number for REDEFINING ALTERNATIVES?

REDEFINING ALTERNATIVES is registered under USPTO registration number 7509464.

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USPTO Trademark Record

REGISTERED

REDEFINING ALTERNATIVES

SN 97859727·Reg 7509464·Filed Mar 27, 2023

Owner Blue Owl Capital Holdings LLC

Financial, monetary and banking services; insurance services; real estate services.

REDEFINING ALTERNATIVES (Serial No. 97859727), Registration No. 7509464, is a registered US trademark filed on Mar 27, 2023 by Blue Owl Capital Holdings LLC. This trademark covers Class 036 (Insurance, financial & real estate services).

early section 8: September 17, 2030

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Mark Intelligence

REDEFINING ALTERNATIVES (Reg. #7509464) is a registered US trademark that has been protecting its owner, Blue Owl Capital Holdings LLC, since 2023. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 27, 2023

SERIAL

97859727

REG#

7509464

REGISTERED

Sep 17, 2024

Filing Information

StatusREGISTERED

Filing DateMar 27, 2023

Serial Number97859727

Registration No.7509464

Registration DateSep 17, 2024

Status DateSep 17, 2024

Published for OppositionSep 26, 2023

Filing Basis & Declarations

Standard Characters ClaimedUse Application Currently

International Filings

Madrid Protocol1 filings

This mark has 1 Madrid Protocol filing on record with the USPTO.

1848714

480Feb 14, 2025

Source: USPTO Madrid International Filing Requests

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Apr 26, 2024

First use in commerce: Apr 26, 2024

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

23 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 06, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 06, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 06, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED-PRINCIPAL REGISTER

Sep 17, 2024

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Sep 17, 2024

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Aug 12, 2024

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Aug 12, 2024

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

Jun 25, 2024

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jun 25, 2024

CASE ASSIGNED TO INTENT TO USE PARALEGAL

USE AMENDMENT FILED

May 17, 2024

USE AMENDMENT FILED

TEAS STATEMENT OF USE RECEIVED

May 17, 2024

TEAS STATEMENT OF USE RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 06, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 06, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Mar 06, 2024

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 06, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Nov 21, 2023

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Sep 26, 2023

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 26, 2023

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Sep 06, 2023

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 22, 2023

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Aug 16, 2023

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 18, 2023

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Mar 30, 2023

NEW APPLICATION ENTERED

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REDEFINING ALTERNATIVES

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