Who owns the TRUE ALTERNATIVES trademark?

The TRUE ALTERNATIVES trademark is owned by Stone Ridge Asset Management LLC.

What is the serial number for TRUE ALTERNATIVES?

The USPTO serial number for TRUE ALTERNATIVES is 98919052.

What is the registration number for TRUE ALTERNATIVES?

TRUE ALTERNATIVES is registered under USPTO registration number 8235651.

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Updated Oct 3, 2026·33 searches this week

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TRU

USPTO Trademark Record

REGISTERED

TRUE ALTERNATIVES

Q: What class is the TRUE ALTERNATIVES trademark registered in?

The TRUE ALTERNATIVES trademark is registered in Class 036 (Insurance, financial & real estate services), Class 041 (Education & entertainment services).

SN 98919052·Reg 8235651·Filed Dec 23, 2024

Owner Stone Ridge Asset Management LLC

Financial, monetary and banking services; insurance services; real estate services.; Education; providing of training; entertainment; sporting and cultural activities.

TRUE ALTERNATIVES (Serial No. 98919052), Registration No. 8235651, is a registered US trademark filed on Dec 23, 2024 by Stone Ridge Asset Management LLC. This trademark covers Class 036 (Insurance, financial & real estate services), Class 041 (Education & entertainment services).

early section 8: April 28, 2032

Mark Intelligence

TRUE ALTERNATIVES (Reg. #8235651) is a registered US trademark that has been protecting its owner, Stone Ridge Asset Management LLC, since 2024. The mark covers Class 036 (Insurance, financial & real estate services) and Class 041 (Education & entertainment services) respectively. Goods and services include Financial, monetary and banking services; insurance services; real estate services.; Education; providing of training; e.... The mark faced 1 opposition proceeding during prosecution.

FILED

Dec 23, 2024

SERIAL

98919052

REG#

8235651

REGISTERED

Apr 28, 2026

Filing Information

StatusREGISTERED

Filing DateDec 23, 2024

Serial Number98919052

Registration No.8235651

Registration DateApr 28, 2026

Status DateApr 28, 2026

Published for OppositionJul 15, 2025

Filing Basis & Declarations

Standard Characters ClaimedUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Sep 22, 2025

First use in commerce: Sep 22, 2025

Financial, monetary and banking services; insurance services; real estate services.

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Nov 20, 2024

First use in commerce: Nov 20, 2024

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

20 events

REGISTERED-PRINCIPAL REGISTER

Apr 28, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Apr 28, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Apr 09, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Apr 09, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

Apr 08, 2026

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Apr 06, 2026

CASE ASSIGNED TO INTENT TO USE PARALEGAL

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Oct 14, 2025

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 1 GRANTED

Oct 13, 2025

SOU EXTENSION 1 GRANTED

SOU EXTENSION 1 FILED

Oct 13, 2025

SOU EXTENSION 1 FILED

SOU TEAS EXTENSION RECEIVED

Oct 13, 2025

SOU TEAS EXTENSION RECEIVED

TEAS STATEMENT OF USE RECEIVED

Oct 13, 2025

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Oct 13, 2025

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Sep 09, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jul 15, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 15, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 09, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Jun 09, 2025

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 09, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION ENTERED

Dec 23, 2024

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Dec 23, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

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