Who owns the RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS trademark?

The RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS trademark is owned by BRILLIANT EARTH, LLC.

What class is the RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS trademark registered in?

The RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS?

The USPTO serial number for RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS is 98669044.

What is the registration number for RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS?

RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS is registered under USPTO registration number 8414196.

RET

USPTO Trademark Record

REGISTERED

RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS

SN 98669044·Reg 8414196·Filed Jul 26, 2024

Owner BRILLIANT EARTH, LLC

Advertising; business management, organization and administration; office functions.

RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS (Serial No. 98669044), Registration No. 8414196, is a registered US trademark filed on Jul 26, 2024 by BRILLIANT EARTH, LLC. This trademark covers Class 035 (Advertising, business management & retail services).

early section 8: August 25, 2032

Mark Intelligence

RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS (Reg. #8414196) is a registered US trademark that has been protecting its owner, BRILLIANT EARTH, LLC, since 2024. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Jul 26, 2024

SERIAL

98669044

REG#

8414196

REGISTERED

Aug 25, 2026

Owner

Applicant

BRILLIANT EARTH, LLC

Entity

LLC

State

Address

300 Grant Avenue, Third Floor, San Francisco, CA, 94108

Country

Attorney

NameSteven E. Lauridsen

Law firm

Steven E. Lauridsen Tucker Ellis LLP

Docket

017031-147

Address

515 South Flower Street, 42nd Floor, Los Angeles, CA 90071, United States

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Filing Information

StatusREGISTERED

Filing DateJul 26, 2024

Serial Number98669044

Registration No.8414196

Registration DateAug 25, 2026

Status DateAug 25, 2026

Published for OppositionMar 11, 2025

Mark TypeStandard characters

Attorney Docket017031-147

Status DescriptionLive and registered

Filing Signals

FILED

2024

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Sep 26, 2024

First use in commerce: Sep 26, 2024

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

24 events

REGISTERED-PRINCIPAL REGISTER

Aug 25, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Aug 25, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Aug 06, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Aug 06, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jul 15, 2026

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Jul 15, 2026

STATEMENT OF USE PROCESSING COMPLETE

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

May 02, 2026

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

May 01, 2026

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 2 FILED

May 01, 2026

SOU EXTENSION 2 FILED

SOU EXTENSION 2 GRANTED

May 01, 2026

SOU EXTENSION 2 GRANTED

TEAS STATEMENT OF USE RECEIVED

May 01, 2026

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

May 01, 2026

USE AMENDMENT FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Oct 24, 2025

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Oct 23, 2025

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Oct 23, 2025

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Oct 23, 2025

SOU EXTENSION 1 GRANTED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

May 06, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Mar 11, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 11, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Mar 05, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 16, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Feb 15, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Feb 14, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jul 26, 2024

NEW APPLICATION ENTERED

RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS

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