Who owns the RIVIERA trademark?

The RIVIERA trademark is owned by General Motors LLC.

What class is the RIVIERA trademark registered in?

The RIVIERA trademark is registered in Class 028 (Games, toys & sporting goods).

What is the serial number for RIVIERA?

The USPTO serial number for RIVIERA is 87810698.

What is the registration number for RIVIERA?

RIVIERA is registered under USPTO registration number 5672894.

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Updated Oct 3, 2026·19 searches this week

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RIV

USPTO Trademark Record

REGISTERED

RIVIERA

SN 87810698·Reg 5672894·Filed Feb 26, 2018

Owner General Motors LLC

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

RIVIERA (Serial No. 87810698), Registration No. 5672894, is a registered US trademark filed on Feb 26, 2018 by General Motors LLC. This trademark covers Class 028 (Games, toys & sporting goods).

Section 8/9 declaration window: February 12, 2029

Mark Intelligence

RIVIERA (Reg. #5672894) is a registered US trademark that has been protecting its owner, General Motors LLC, since 2018. The mark covers Class 028 (Games, toys & sporting goods). Goods and services include Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.. The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 26, 2018

SERIAL

87810698

REG#

5672894

REGISTERED

Feb 12, 2019

Filing Information

StatusREGISTERED

Filing DateFeb 26, 2018

Serial Number87810698

Registration No.5672894

Registration DateFeb 12, 2019

Status DateJul 14, 2025

Published for OppositionNov 27, 2018

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 028Games, toys & sporting goods

US codes: 022, 023, 038, 050

First use anywhere: Sep 01, 2002

First use in commerce: Sep 01, 2002

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

30 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 20, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 20, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 20, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 20, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 20, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jul 14, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jul 14, 2025

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jul 14, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Mar 14, 2025

TEAS SECTION 8 & 15 RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Feb 04, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Feb 04, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 04, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 04, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 04, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Feb 12, 2024

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Feb 12, 2019

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Nov 27, 2018

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Nov 27, 2018

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 07, 2018

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO LIE

Oct 21, 2018

ASSIGNED TO LIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 09, 2018

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Oct 05, 2018

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 05, 2018

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 05, 2018

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Apr 05, 2018

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Apr 05, 2018

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Apr 05, 2018

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Mar 29, 2018

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 03, 2018

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Mar 01, 2018

NEW APPLICATION ENTERED

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