Who owns the ROI OR WHY? ◦ DECIDE WITH PURPOSE ◦ trademark?

The ROI OR WHY? ◦ DECIDE WITH PURPOSE ◦ trademark is owned by John Paul Cowan.

What class is the ROI OR WHY? ◦ DECIDE WITH PURPOSE ◦ trademark registered in?

The ROI OR WHY? ◦ DECIDE WITH PURPOSE ◦ trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for ROI OR WHY? ◦ DECIDE WITH PURPOSE ◦?

The USPTO serial number for ROI OR WHY? ◦ DECIDE WITH PURPOSE ◦ is 99160131.

What is the registration number for ROI OR WHY? ◦ DECIDE WITH PURPOSE ◦?

ROI OR WHY? ◦ DECIDE WITH PURPOSE ◦ is registered under USPTO registration number 8443045.

ROI

USPTO Trademark Record

REGISTERED

ROI OR WHY? ◦ DECIDE WITH PURPOSE ◦

SN 99160131·Reg 8443045·Filed Apr 28, 2025

Owner John Paul Cowan

Advertising; business management, organization and administration; office functions.

ROI OR WHY? ◦ DECIDE WITH PURPOSE ◦ (Serial No. 99160131), Registration No. 8443045, is a registered US trademark filed on Apr 28, 2025 by John Paul Cowan. This trademark covers Class 035 (Advertising, business management & retail services).

early section 8: September 15, 2032

Mark Intelligence

ROI OR WHY? ◦ DECIDE WITH PURPOSE ◦ (Reg. #8443045) is a registered US trademark that has been protecting its owner, John Paul Cowan, since 2025. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 28, 2025

SERIAL

99160131

REG#

8443045

REGISTERED

Sep 15, 2026

Owner

Applicant

John Paul Cowan

Entity

Individual

Address

1075 E 1st North St, Carlinville, IL, 62626

Country

Attorney

Law firm

John Paul Cowan

Address

1075 E 1st North St, Carlinville, IL 62626, United States

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Filing Information

StatusREGISTERED

Filing DateApr 28, 2025

Serial Number99160131

Registration No.8443045

Registration DateSep 15, 2026

Status DateSep 15, 2026

Published for OppositionOct 21, 2025

Mark TypeDesign with words

Status DescriptionLive and registered

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Mar 16, 2026

First use in commerce: Mar 16, 2026

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

22 events

REGISTERED-PRINCIPAL REGISTER

Sep 15, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Sep 15, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Aug 26, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Aug 26, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jul 29, 2026

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Jul 29, 2026

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

May 23, 2026

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

May 23, 2026

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Dec 16, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Oct 21, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Oct 21, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 15, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Sep 22, 2025

ASSIGNED TO EXAMINER

EXAMINERS AMENDMENT -WRITTEN

Sep 22, 2025

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Sep 22, 2025

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Sep 22, 2025

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Sep 22, 2025

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 22, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Sep 21, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NOTICE OF DESIGN SEARCH CODE E-MAILED

Sep 21, 2025

NOTICE OF DESIGN SEARCH CODE E-MAILED

NEW APPLICATION ENTERED

Apr 28, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Apr 28, 2025

APPLICATION FILING RECEIPT MAILED

ROI OR WHY? ◦ DECIDE WITH PURPOSE ◦

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