Who owns the ROOKIE THIS IS THE BEGINNING trademark?

The ROOKIE THIS IS THE BEGINNING trademark is owned by Rookie Performance LLC.

What class is the ROOKIE THIS IS THE BEGINNING trademark registered in?

The ROOKIE THIS IS THE BEGINNING trademark is registered in Class 032 (Beer & non-alcoholic beverages).

What is the serial number for ROOKIE THIS IS THE BEGINNING?

The USPTO serial number for ROOKIE THIS IS THE BEGINNING is 99632976.

What is the registration number for ROOKIE THIS IS THE BEGINNING?

ROOKIE THIS IS THE BEGINNING is registered under USPTO registration number 0.

ROO

USPTO Trademark Record

PENDING

ROOKIE THIS IS THE BEGINNING

SN 99632976·Reg 0·Filed Feb 04, 2026

Owner Rookie Performance LLC

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

ROOKIE THIS IS THE BEGINNING (Serial No. 99632976), Registration No. 0, is a pending US trademark filed on Feb 04, 2026 by Rookie Performance LLC. This trademark covers Class 032 (Beer & non-alcoholic beverages).

Mark Intelligence

ROOKIE THIS IS THE BEGINNING (Reg. #0) is a pending US trademark that was filed in 2026 and is currently under USPTO examination. The mark covers Class 032 (Beer & non-alcoholic beverages). Goods and services include Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparati....

FILED

Feb 04, 2026

SERIAL

99632976

REG#

Owner

Applicant

Rookie Performance LLC

Entity

LLC

State

Address

156 5th Ave, 10th Floor, New York, NY, 10010

Country

Attorney

NameTamar Niv Bessinger

Law firm

Tamar Niv Bessinger Fross Zelnick Lehrman & Zissu, P.C.

Docket

RKPF 2606525

Address

151 West 42nd Street, 17th Floor, New York, NY 10036, United States

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Filing Information

StatusPENDING

Filing DateFeb 04, 2026

Serial Number99632976

Registration No.0

Status DateOct 20, 2026

Mark TypeStandard characters

Attorney DocketRKPF 2606525

Status DescriptionLive and pending, suspension letter mailed

Filing Signals

FILED

2026

YEARS AGO

CLASSES

MADRID FILINGS

—

Suspension deadline Jan 20, 2027

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 032Beer & non-alcoholic beverages

US codes: 045, 046, 048

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

20 events

SUSPENSION LETTER WRITTEN

Oct 20, 2026

SUSPENSION LETTER WRITTEN

LETTER OF SUSPENSION E-MAILED

Oct 20, 2026

LETTER OF SUSPENSION E-MAILED

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Oct 20, 2026

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Oct 19, 2026

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 19, 2026

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 19, 2026

TEAS/EMAIL CORRESPONDENCE ENTERED

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

Jul 02, 2026

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

Jul 02, 2026

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 30, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 30, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 30, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 30, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 30, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NON-FINAL ACTION WRITTEN

Apr 27, 2026

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Apr 27, 2026

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Apr 27, 2026

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Apr 24, 2026

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Feb 04, 2026

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Feb 04, 2026

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

Feb 04, 2026

APPLICATION FILING RECEIPT MAILED

ROOKIE THIS IS THE BEGINNING

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Other Marks by Rookie Performance LLC

Other Marks in Class 032 — Beer & non-alcoholic beverages

Other Marks by Tamar Niv Bessinger

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