Who owns the SERVE FIRST. trademark?

The SERVE FIRST. trademark is owned by Serve First CX Ltd.

What is the serial number for SERVE FIRST.?

The USPTO serial number for SERVE FIRST. is 99332824.

What is the registration number for SERVE FIRST.?

SERVE FIRST. is registered under USPTO registration number 8398182.

SER

USPTO Trademark Record

REGISTERED

SERVE FIRST.

Q: What class is the SERVE FIRST. trademark registered in?

The SERVE FIRST. trademark is registered in Class 009 (Electronics, software & scientific instruments), Class 035 (Advertising, business management & retail services), Class 042 (Scientific, technology & SaaS services).

SN 99332824·Reg 8398182·Filed Aug 12, 2025

Owner Serve First CX Ltd

Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable multimedia files, computer software, blank digital or analogue recording and storage media; mechanisms for coin-operated apparatus; cash registers, calculating devices; computers and computer peripheral devices; diving suits, divers' masks, ear plugs for divers, nose clips for divers, gloves for divers, breathing apparatus for underwater swimming; fire-extinguishing apparatus.; Advertising; business management, organization and administration; office functions.; Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.

SERVE FIRST. (Serial No. 99332824), Registration No. 8398182, is a registered US trademark filed on Aug 12, 2025 by Serve First CX Ltd. This trademark covers Class 009 (Electronics, software & scientific instruments), Class 035 (Advertising, business management & retail services), Class 042 (Scientific, technology & SaaS services).

early section 8: August 18, 2032

Mark Intelligence

SERVE FIRST. (Reg. #8398182) is a registered US trademark that has been protecting its owner, Serve First CX Ltd, since 2025. The mark covers Class 009 (Electronics, software & scientific instruments), Class 035 (Advertising, business management & retail services) and Class 042 (Scientific, technology & SaaS services) respectively. Goods and services include Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, s.... The mark faced 1 opposition proceeding during prosecution.

FILED

Aug 12, 2025

SERIAL

99332824

REG#

8398182

REGISTERED

Aug 18, 2026

Owner

Applicant

Serve First CX Ltd

Entity

Limited (UK / Scandinavian)

Address

100 Avebury Boulevard, Milton Keynes, MK91FH

Country

Attorney

NameJohn R. Lane

Law firm

John R. Lane gunnercooke US LLP

Address

475 Park Avenue South, Suite 2300, New York, NY 10016, United States

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Filing Information

StatusREGISTERED

Filing DateAug 12, 2025

Serial Number99332824

Registration No.8398182

Registration DateAug 18, 2026

Status DateAug 18, 2026

Published for OppositionJun 30, 2026

Mark TypeDesign with words

Status DescriptionLive and registered

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 009Electronics, software & scientific instruments

US codes: 021, 023, 026, 036, 038

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

Advertising; business management, organization and administration; office functions.

Class 042Scientific, technology & SaaS services

US codes: 100, 101

Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

30 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Sep 10, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Sep 10, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 10, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 10, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 10, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Sep 10, 2026

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

REGISTERED-PRINCIPAL REGISTER

Aug 18, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Aug 18, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Jun 30, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jun 30, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jun 24, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 02, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

CORRESPONDENCE RECEIVED IN LAW OFFICE

May 13, 2026

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

May 13, 2026

TEAS/EMAIL CORRESPONDENCE ENTERED

ASSIGNED TO LIE

May 11, 2026

ASSIGNED TO LIE

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

May 05, 2026

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

SUSPENSION LETTER WRITTEN

Feb 24, 2026

SUSPENSION LETTER WRITTEN

LETTER OF SUSPENSION E-MAILED

Feb 24, 2026

LETTER OF SUSPENSION E-MAILED

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Feb 24, 2026

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Feb 23, 2026

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Feb 23, 2026

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Feb 23, 2026

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Dec 30, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Dec 30, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Dec 30, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Dec 28, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Dec 23, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NOTICE OF DESIGN SEARCH CODE E-MAILED

Dec 23, 2025

NOTICE OF DESIGN SEARCH CODE E-MAILED

NEW APPLICATION ENTERED

Aug 12, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Aug 12, 2025

APPLICATION FILING RECEIPT MAILED

SERVE FIRST.

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