Who owns the SHAPE SHIELD trademark?

The SHAPE SHIELD trademark is owned by New Balance Athletics, Inc..

What class is the SHAPE SHIELD trademark registered in?

The SHAPE SHIELD trademark is registered in Class 025 (Clothing, footwear & headgear).

What is the serial number for SHAPE SHIELD?

The USPTO serial number for SHAPE SHIELD is 98011242.

What is the registration number for SHAPE SHIELD?

SHAPE SHIELD is registered under USPTO registration number 8296209.

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Home Search: SHAPE SHIELDSHAPE SHIELD #98011242

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Updated Oct 4, 2026·24 searches this week

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USPTO Trademark Record

REGISTERED

SHAPE SHIELD

SN 98011242·Reg 8296209·Filed May 24, 2023

Owner New Balance Athletics, Inc.

Clothing, footwear, headwear.

SHAPE SHIELD (Serial No. 98011242), Registration No. 8296209, is a registered US trademark filed on May 24, 2023 by New Balance Athletics, Inc.. This trademark covers Class 025 (Clothing, footwear & headgear).

early section 8: June 09, 2032

Mark Intelligence

SHAPE SHIELD (Reg. #8296209) is a registered US trademark that has been protecting its owner, New Balance Athletics, Inc., since 2023. The mark covers Class 025 (Clothing, footwear & headgear). Goods and services include Clothing, footwear, headwear.. The mark faced 1 opposition proceeding during prosecution.

FILED

May 24, 2023

SERIAL

98011242

REG#

8296209

REGISTERED

Jun 09, 2026

Filing Information

StatusREGISTERED

Filing DateMay 24, 2023

Serial Number98011242

Registration No.8296209

Registration DateJun 09, 2026

Status DateJun 09, 2026

Published for OppositionMar 19, 2024

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 025Clothing, footwear & headgear

US codes: 022, 039

First use anywhere: Jan 01, 2022

First use in commerce: Jan 01, 2022

Clothing, footwear, headwear.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

29 events

REGISTERED-PRINCIPAL REGISTER

Jun 09, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jun 09, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

May 18, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

May 18, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

May 16, 2026

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

May 14, 2026

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

May 14, 2026

USE AMENDMENT FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Nov 15, 2025

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Nov 14, 2025

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 3 FILED

Nov 14, 2025

SOU EXTENSION 3 FILED

SOU EXTENSION 3 GRANTED

Nov 14, 2025

SOU EXTENSION 3 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

May 15, 2025

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

May 14, 2025

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 2 FILED

May 14, 2025

SOU EXTENSION 2 FILED

SOU EXTENSION 2 GRANTED

May 14, 2025

SOU EXTENSION 2 GRANTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jan 13, 2025

CASE ASSIGNED TO INTENT TO USE PARALEGAL

SOU EXTENSION 1 GRANTED

Jan 13, 2025

SOU EXTENSION 1 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jan 13, 2025

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Nov 14, 2024

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Nov 14, 2024

SOU EXTENSION 1 FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

May 14, 2024

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Mar 19, 2024

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 19, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Feb 28, 2024

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Feb 28, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 12, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Feb 07, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 31, 2023

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

May 27, 2023

NEW APPLICATION ENTERED

Other Marks by New Balance Athletics, Inc.

Additional USPTO filings from the same owner.

RC5

RC56

99064899

New Balance Athletics, Inc.

REGISTERED

ELL

ELLIPSE

99042223

New Balance Athletics, Inc.

REGISTERED

NEW

NEW BALANCE OMN1S

88171227

New Balance Athletics, Inc.

REGISTERED

73104228

NEW BALANCE ATHLETICS, INC.

REGISTERED

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