Who owns the SHAPE YOUR WORLD trademark?

The SHAPE YOUR WORLD trademark is owned by Wella Operations US, LLC.

What is the serial number for SHAPE YOUR WORLD?

The USPTO serial number for SHAPE YOUR WORLD is 98875268.

What is the registration number for SHAPE YOUR WORLD?

SHAPE YOUR WORLD is registered under USPTO registration number 8425097.

SHA

USPTO Trademark Record

REGISTERED

SHAPE YOUR WORLD

Q: What class is the SHAPE YOUR WORLD trademark registered in?

The SHAPE YOUR WORLD trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 041 (Education & entertainment services).

SN 98875268·Reg 8425097·Filed Nov 27, 2024

Owner Wella Operations US, LLC

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.; Education; providing of training; entertainment; sporting and cultural activities.

SHAPE YOUR WORLD (Serial No. 98875268), Registration No. 8425097, is a registered US trademark filed on Nov 27, 2024 by Wella Operations US, LLC. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 041 (Education & entertainment services).

early section 8: September 01, 2032

Mark Intelligence

SHAPE YOUR WORLD (Reg. #8425097) is a registered US trademark that has been protecting its owner, Wella Operations US, LLC, since 2024. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations) and Class 041 (Education & entertainment services) respectively. Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Nov 27, 2024

SERIAL

98875268

REG#

8425097

REGISTERED

Sep 01, 2026

Owner

Applicant

Wella Operations US, LLC

Entity

LLC

State

Address

Suite 100, 4500 Park Granada, Calabasas, CA, 91302

Country

Attorney

NameJonathan M. Rixen

Law firm

Jonathan M. Rixen Dennemeyer & Associates, LLC

Docket

USTF10173062

Address

230 W. Monroe St., Suite 2100, Chicago, IL 60606, United States

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Filing Information

StatusREGISTERED

Filing DateNov 27, 2024

Serial Number98875268

Registration No.8425097

Registration DateSep 01, 2026

Status DateSep 01, 2026

Published for OppositionMar 25, 2025

Mark TypeStandard characters

Attorney DocketUSTF10173062

Status DescriptionLive and registered

Filing Signals

FILED

2024

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Aug 31, 2025

First use in commerce: Aug 31, 2025

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Aug 31, 2025

First use in commerce: Aug 31, 2025

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

24 events

REGISTERED-PRINCIPAL REGISTER

Sep 01, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Sep 01, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Aug 08, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Aug 08, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jul 10, 2026

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Jul 10, 2026

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Apr 27, 2026

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Apr 27, 2026

USE AMENDMENT FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Oct 22, 2025

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Oct 21, 2025

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Oct 21, 2025

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Oct 21, 2025

SOU EXTENSION 1 GRANTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 03, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 03, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 03, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jun 03, 2025

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

May 20, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Mar 25, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 25, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Mar 19, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 28, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Feb 27, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Nov 27, 2024

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Nov 27, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

SHAPE YOUR WORLD

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Other Marks by Wella Operations US, LLC

Other Marks in Class 003 — Non-medicated cosmetics, toiletry preparations & cleaning preparations

Other Marks by Jonathan M. Rixen

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