Who owns the SHOW THE FACE UP trademark?

The SHOW THE FACE UP trademark is owned by Rewritten Beauty, Inc.

What class is the SHOW THE FACE UP trademark registered in?

The SHOW THE FACE UP trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for SHOW THE FACE UP?

The USPTO serial number for SHOW THE FACE UP is 99133890.

What is the registration number for SHOW THE FACE UP?

SHOW THE FACE UP is registered under USPTO registration number 8114608.

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Updated Sep 16, 2026·9 searches this week

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SHO

USPTO Trademark Record

REGISTERED

SHOW THE FACE UP

SN 99133890·Reg 8114608·Filed Apr 11, 2025

Owner Rewritten Beauty, Inc

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

SHOW THE FACE UP (Serial No. 99133890), Registration No. 8114608, is a registered US trademark filed on Apr 11, 2025 by Rewritten Beauty, Inc. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

early section 8: January 27, 2032

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Mark Intelligence

SHOW THE FACE UP (Reg. #8114608) is a registered US trademark that has been protecting its owner, Rewritten Beauty, Inc, since 2025. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 11, 2025

SERIAL

99133890

REG#

8114608

REGISTERED

Jan 27, 2026

Filing Information

StatusREGISTERED

Filing DateApr 11, 2025

Serial Number99133890

Registration No.8114608

Registration DateJan 27, 2026

Status DateJan 27, 2026

Published for OppositionDec 09, 2025

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Jul 12, 2024

First use in commerce: Sep 02, 2025

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

20 events

REGISTERED-PRINCIPAL REGISTER

Jan 27, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jan 27, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Dec 09, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 09, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 03, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

USE AMENDMENT ACCEPTED

Nov 10, 2025

USE AMENDMENT ACCEPTED

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 10, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 22, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS AMENDMENT OF USE RECEIVED

Oct 12, 2025

TEAS AMENDMENT OF USE RECEIVED

USE AMENDMENT FILED

Oct 12, 2025

USE AMENDMENT FILED

AMENDMENT TO USE PROCESSING COMPLETE

Oct 12, 2025

AMENDMENT TO USE PROCESSING COMPLETE

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Oct 12, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 12, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION WRITTEN

Sep 15, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Sep 15, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Sep 15, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Sep 08, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Apr 11, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Apr 11, 2025

APPLICATION FILING RECEIPT MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 11, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

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