Who owns the SHOW THE FACE UP trademark?

The SHOW THE FACE UP trademark is owned by Rewritten Beauty, Inc.

What class is the SHOW THE FACE UP trademark registered in?

The SHOW THE FACE UP trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for SHOW THE FACE UP?

The USPTO serial number for SHOW THE FACE UP is 99133890.

What is the registration number for SHOW THE FACE UP?

SHOW THE FACE UP is registered under USPTO registration number 8114608.

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Updated Nov 7, 2026·35 searches this week

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Section 8 declaration window

January 27, 2032

1906 days remaining

SHO

SHOW THE FACE UP

REGISTERED

Serial: 99133890
Reg: 8114608
Filed: Apr 11, 2025
Owner: Rewritten Beauty, Inc

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

What to file next

Section 8 declaration of continued use

When: Due between the fifth and sixth anniversary of registration.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed Section 8 cancels the registration, and there is no revival route for it.

How the Section 8 deadline works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Jul 12, 2024

First use in commerce: Sep 02, 2025

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

20 events

REGISTERED-PRINCIPAL REGISTER

Jan 27, 2026

Code R.PR

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jan 27, 2026

Code NRCC

PUBLISHED FOR OPPOSITION

Dec 09, 2025

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 09, 2025

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 03, 2025

Code NONP

USE AMENDMENT ACCEPTED

Nov 10, 2025

Code IUAA

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 10, 2025

Code CNSA

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 22, 2025

Code TEME

TEAS AMENDMENT OF USE RECEIVED

Oct 12, 2025

Code EAAU

USE AMENDMENT FILED

Oct 12, 2025

Code IUAF

AMENDMENT TO USE PROCESSING COMPLETE

Oct 12, 2025

Code AUPC

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Oct 12, 2025

Code TROA

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 12, 2025

Code CRFA

NON-FINAL ACTION WRITTEN

Sep 15, 2025

Code CNRT

NON-FINAL ACTION E-MAILED

Sep 15, 2025

Code GNRT

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Sep 15, 2025

Code GNRN

ASSIGNED TO EXAMINER

Sep 08, 2025

Code DOCK

NEW APPLICATION ENTERED

Apr 11, 2025

Code NWAP

APPLICATION FILING RECEIPT MAILED

Apr 11, 2025

Code MAFR

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 11, 2025

Code NWOS

SHOW THE FACE UP

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