Who owns the SHURE trademark?

The SHURE trademark is owned by SHURE MANUFACTURING CORPORATION.

What class is the SHURE trademark registered in?

The SHURE trademark is registered in Class 032 (Beer & non-alcoholic beverages).

What is the serial number for SHURE?

The USPTO serial number for SHURE is 72317390.

What is the registration number for SHURE?

SHURE is registered under USPTO registration number 910873.

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SHU

USPTO Trademark Record

REGISTERED

SHURE

SN 72317390·Reg 910873·Filed Jan 23, 1969

Owner SHURE MANUFACTURING CORPORATION

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

SHURE (Serial No. 72317390), Registration No. 910873, is a registered US trademark filed on Jan 23, 1969 by SHURE MANUFACTURING CORPORATION. This trademark covers Class 032 (Beer & non-alcoholic beverages).

Section 8/9 declaration window: April 07, 2031

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Full conflict analysis for SHURE (SN 72317390) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

SHURE (Reg. #910873) is a registered US trademark that has been protecting its owner, SHURE MANUFACTURING CORPORATION, since 1969. The mark covers Class 032 (Beer & non-alcoholic beverages). Goods and services include Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparati....

FILED

Jan 23, 1969

SERIAL

72317390

REG#

910873

REGISTERED

Apr 06, 1971

Filing Information

StatusREGISTERED

Filing DateJan 23, 1969

Serial Number72317390

Registration No.910873

Registration DateApr 06, 1971

Status DateMay 14, 2021

Next RenewalApril 07, 2031

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 032Beer & non-alcoholic beverages

US codes: 032

First use anywhere: Feb 01, 1952

First use in commerce: Feb 01, 1952

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

27 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 27, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 27, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Aug 27, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Aug 27, 2025

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Sep 19, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Sep 19, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 19, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 19, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 19, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Sep 19, 2023

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

May 14, 2021

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

May 14, 2021

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

May 14, 2021

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

May 14, 2021

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Feb 04, 2021

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Apr 06, 2020

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jul 15, 2010

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jul 15, 2010

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jul 15, 2010

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

TEAS SECTION 8 & 9 RECEIVED

Jul 01, 2010

TEAS SECTION 8 & 9 RECEIVED

CASE FILE IN TICRS

Sep 22, 2008

CASE FILE IN TICRS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 17, 2004

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 06, 2001

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jan 06, 2001

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

May 25, 2000

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Dec 06, 1990

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8

Oct 26, 1990

REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8

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