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sealvo.com · USPTO Trademark Record
https://sealvo.com/simplicity-73046154

USPTO Trademark Record
REGISTEREDSN 73046154·Reg 1023639·Filed Mar 10, 1975
Owner BRIGGS & STRATTON, LLC
Machines, machine tools, power-operated tools; motors and engines, except for land vehicles; machine coupling and transmission components, except for land vehicles; agricultural implements, other than hand-operated hand tools; incubators for eggs; automatic vending machines.; Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable multimedia files, computer software, blank digital or analogue recording and storage media; mechanisms for coin-operated apparatus; cash registers, calculating devices; computers and computer peripheral devices; diving suits, divers' masks, ear plugs for divers, nose clips for divers, gloves for divers, breathing apparatus for underwater swimming; fire-extinguishing apparatus.; Apparatus and installations for lighting, heating, cooling, steam generating, cooking, drying, ventilating, water supply and sanitary purposes.; Vehicles; apparatus for locomotion by land, air or water.
SIMPLICITY (Serial No. 73046154), Registration No. 1023639, is a registered US trademark filed on Mar 10, 1975 by BRIGGS & STRATTON, LLC. This trademark covers Class 007 (Machines, machine tools & power-operated tools), Class 009 (Electronics, software & scientific instruments), Class 011 (Lighting, heating, cooling & sanitary apparatus), Class 012 (Vehicles & parts for locomotion).
SIMPLICITY (Reg. #1023639) is a registered US trademark that has been protecting its owner, BRIGGS & STRATTON, LLC, since 1975. The mark covers Class 007 (Machines, machine tools & power-operated tools), Class 009 (Electronics, software & scientific instruments), Class 011 (Lighting, heating, cooling & sanitary apparatus) and Class 012 (Vehicles & parts for locomotion) respectively. Goods and services include Machines, machine tools, power-operated tools; motors and engines, except for land vehicles; machine coupling and transm....
FILED
Mar 10, 1975
SERIAL
73046154
REG#
1023639
REGISTERED
Oct 28, 1975
Applicant
BRIGGS & STRATTON, LLCLLC
DE
12301 WEST WIRTH STREET, WAUWATOSA, WI, 53222
US
Attorney
Mainak H. Mehta Procopio, Cory, Hargreaves & Savitch LLP
130145000273
525 B Street, Suite 2200, San Diego, CA 92101, United States
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FILED
1975
YEARS AGO
51y
CLASSES
4
MADRID FILINGS
—
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CLASSES
4
OFFICE
USPTO
COUNTRY
US
First use anywhere: Dec 31, 1937
First use in commerce: Dec 31, 1937
Machines, machine tools, power-operated tools; motors and engines, except for land vehicles; machine coupling and transmission components, except for land vehicles; agricultural implements, other than hand-operated hand tools; incubators for eggs; automatic vending machines.
First use anywhere: Dec 31, 1937
First use in commerce: Dec 31, 1937
Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable multimedia files, computer software, blank digital or analogue recording and storage media; mechanisms for coin-operated apparatus; cash registers, calculating devices; computers and computer peripheral devices; diving suits, divers' masks, ear plugs for divers, nose clips for divers, gloves for divers, breathing apparatus for underwater swimming; fire-extinguishing apparatus.
First use anywhere: Dec 31, 1937
First use in commerce: Dec 31, 1937
Apparatus and installations for lighting, heating, cooling, steam generating, cooking, drying, ventilating, water supply and sanitary purposes.
First use anywhere: Dec 31, 1937
First use in commerce: Dec 31, 1937
Vehicles; apparatus for locomotion by land, air or water.
This description is as filed with the USPTO and defines the scope of trademark protection.
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Feb 18, 2026REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
Feb 18, 2026REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Feb 18, 2026NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
REGISTERED - SEC. 15 ACKNOWLEDGED
Feb 18, 2026REGISTERED - SEC. 15 ACKNOWLEDGED
SEC. 15 ACKNOWLEDGEMENT - E-MAILED
Feb 18, 2026SEC. 15 ACKNOWLEDGEMENT - E-MAILED
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Feb 02, 2026CASE ASSIGNED TO POST REGISTRATION PARALEGAL
TEAS SECTION 15 RECEIVED
Dec 08, 2025TEAS SECTION 15 RECEIVED
TEAS SECTION 8 & 9 RECEIVED
Oct 29, 2025TEAS SECTION 8 & 9 RECEIVED
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Oct 28, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Sep 01, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 17, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 17, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Apr 26, 2017AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Feb 03, 2016ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Feb 02, 2016REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Feb 02, 2016REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Feb 02, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Jan 20, 2016TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Jan 07, 2016POST REGISTRATION ACTION MAILED - SEC. 8 & 9
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jan 06, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
TEAS SECTION 8 & 9 RECEIVED
Oct 28, 2015TEAS SECTION 8 & 9 RECEIVED
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Mar 18, 2009AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
CASE FILE IN TICRS
Oct 10, 2007CASE FILE IN TICRS
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Oct 31, 2005REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Oct 31, 2005REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
ASSIGNED TO PARALEGAL
Oct 28, 2005ASSIGNED TO PARALEGAL
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Aug 10, 2005TEAS CHANGE OF CORRESPONDENCE RECEIVED
TEAS SECTION 8 & 9 RECEIVED
Aug 10, 2005TEAS SECTION 8 & 9 RECEIVED
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Aug 10, 2005REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Dec 18, 1995REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Oct 26, 1995REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Sep 09, 1981REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
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