Who owns the SMART CHOICE trademark?

The SMART CHOICE trademark is owned by Chevron Intellectual Property LLC.

What class is the SMART CHOICE trademark registered in?

The SMART CHOICE trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for SMART CHOICE?

The USPTO serial number for SMART CHOICE is 87383558.

What is the registration number for SMART CHOICE?

SMART CHOICE is registered under USPTO registration number 5751866.

Sealvo

Home Search: SMART CHOICESMART CHOICE #87383558

Back

Updated Sep 19, 2026·10 searches this week

View on USPTO TSDR Find similar marks

SMA

USPTO Trademark Record

REGISTERED

SMART CHOICE

SN 87383558·Reg 5751866·Filed Mar 23, 2017

Owner Chevron Intellectual Property LLC

Advertising; business management, organization and administration; office functions.

SMART CHOICE (Serial No. 87383558), Registration No. 5751866, is a registered US trademark filed on Mar 23, 2017 by Chevron Intellectual Property LLC. This trademark covers Class 035 (Advertising, business management & retail services).

Section 8/9 declaration window: May 14, 2029

Conflict Analysis

Full conflict analysis for SMART CHOICE (SN 87383558) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

SMART CHOICE (Reg. #5751866) is a registered US trademark that has been protecting its owner, Chevron Intellectual Property LLC, since 2017. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 23, 2017

SERIAL

87383558

REG#

5751866

REGISTERED

May 14, 2019

Filing Information

StatusREGISTERED

Filing DateMar 23, 2017

Serial Number87383558

Registration No.5751866

Registration DateMay 14, 2019

Status DateSep 23, 2025

Published for OppositionJul 18, 2017

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: May 12, 2017

First use in commerce: May 12, 2017

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

33 events

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Sep 23, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Sep 23, 2025

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 23, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

May 13, 2025

TEAS SECTION 8 & 15 RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 03, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Oct 03, 2024

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Oct 03, 2024

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 03, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 03, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

May 14, 2024

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

May 14, 2019

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Apr 06, 2019

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Apr 05, 2019

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

Mar 26, 2019

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Mar 26, 2019

CASE ASSIGNED TO INTENT TO USE PARALEGAL

USE AMENDMENT FILED

Mar 11, 2019

USE AMENDMENT FILED

TEAS STATEMENT OF USE RECEIVED

Mar 11, 2019

TEAS STATEMENT OF USE RECEIVED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Sep 14, 2018

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 2 GRANTED

Sep 12, 2018

SOU EXTENSION 2 GRANTED

SOU TEAS EXTENSION RECEIVED

Sep 12, 2018

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 2 FILED

Sep 12, 2018

SOU EXTENSION 2 FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Mar 13, 2018

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 1 GRANTED

Mar 09, 2018

SOU EXTENSION 1 GRANTED

SOU EXTENSION 1 FILED

Mar 09, 2018

SOU EXTENSION 1 FILED

SOU TEAS EXTENSION RECEIVED

Mar 09, 2018

SOU TEAS EXTENSION RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Sep 12, 2017

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jul 18, 2017

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 18, 2017

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jun 28, 2017

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 06, 2017

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jun 05, 2017

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 28, 2017

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Mar 27, 2017

NEW APPLICATION ENTERED

Other Marks by Chevron Intellectual Property LLC

Additional USPTO filings from the same owner.

STA

STANDARD GASOLINE

98133235

Chevron Intellectual Property LLC

REGISTERED

CHE

CHEVRON

78506972

CHEVRON INTELLECTUAL PROPERTY LLC

REGISTERED

HAV

HAVOLINE

86818695

Chevron Intellectual Property LLC

REGISTERED

HYD

HYDRAZONE

78658788

CHEVRON INTELLECTUAL PROPERTY LLC

REGISTERED

Other Marks in Class 035 — Advertising, business management & retail services

Recently filed and registered marks in the same international class.

SMA

SMART CHOICE

87753934

Worldwide Insurance Network, Inc.

REGISTERED

SMA

SMART CHOICE

87753888

Worldwide Insurance Network, Inc.

REGISTERED

SMA

SMART CHOICE

90012247

Worldwide Insurance Network, Inc.

REGISTERED

SMA

SMART CHOICE

76669384

Cirro Group, Inc.

REGISTERED

Other Marks by Sean W. Dwyer

Additional USPTO filings handled by the same attorney of record.

STA

STANDARD GASOLINE

98133235

REGISTERED

CHE

CHEVRON

78506972

REGISTERED

HAV

HAVOLINE

86818695

REGISTERED

HYD

HYDRAZONE

78658788

REGISTERED

SMART CHOICE

Run a conflict check

Other Marks by Chevron Intellectual Property LLC

Other Marks in Class 035 — Advertising, business management & retail services

Other Marks by Sean W. Dwyer

Get pre-filing clearance

Search 15M+ trademarks

Resources

Company