Who owns the SMART CHOICES trademark?

The SMART CHOICES trademark is owned by ESTES COMPANY, LLC.

What class is the SMART CHOICES trademark registered in?

The SMART CHOICES trademark is registered in Class 037 (Construction, installation & repair services).

What is the serial number for SMART CHOICES?

The USPTO serial number for SMART CHOICES is 99219797.

What is the registration number for SMART CHOICES?

SMART CHOICES is registered under USPTO registration number 8102068.

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Updated Nov 4, 2026·29 searches this week

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Section 8 declaration window

January 13, 2032

1895 days remaining

SMA

SMART CHOICES

REGISTERED

Serial: 99219797
Reg: 8102068
Filed: Jun 05, 2025
Owner: ESTES COMPANY, LLC

Construction services; installation and repair services; mining extraction, oil and gas drilling.

What to file next

Section 8 declaration of continued use

When: Due between the fifth and sixth anniversary of registration.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed Section 8 cancels the registration, and there is no revival route for it.

How the Section 8 deadline works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 037Construction, installation & repair services

US codes: 100, 103, 106

First use anywhere: Oct 17, 2011

First use in commerce: Oct 17, 2011

Construction services; installation and repair services; mining extraction, oil and gas drilling.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

10 events

REGISTERED-PRINCIPAL REGISTER

Jan 13, 2026

Code R.PR

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jan 13, 2026

Code NRCC

PUBLISHED FOR OPPOSITION

Nov 25, 2025

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Nov 25, 2025

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 19, 2025

Code NONP

ASSIGNED TO EXAMINER

Oct 27, 2025

Code DOCK

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 27, 2025

Code CNSA

NEW APPLICATION ENTERED

Jun 05, 2025

Code NWAP

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 05, 2025

Code NWOS

APPLICATION FILING RECEIPT MAILED

Jun 05, 2025

Code MAFR

SMART CHOICES

What to file next

Full Goods & Services

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