Who owns the SMILE trademark?

The SMILE trademark is owned by PACIFIC DENTAL SERVICES, LLC.

What is the serial number for SMILE?

The USPTO serial number for SMILE is 87674728.

What is the registration number for SMILE?

SMILE is registered under USPTO registration number 5559553.

Sealvo

Home Search: SMILESMILE #87674728

Back

Updated Sep 18, 2026·9 searches this week

View on USPTO TSDR Find similar marks

SMI

USPTO Trademark Record

REGISTERED

SMILE

Q: What class is the SMILE trademark registered in?

The SMILE trademark is registered in Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services).

SN 87674728·Reg 5559553·Filed Nov 07, 2017

Owner PACIFIC DENTAL SERVICES, LLC

Advertising; business management, organization and administration; office functions.; Financial, monetary and banking services; insurance services; real estate services.

SMILE (Serial No. 87674728), Registration No. 5559553, is a registered US trademark filed on Nov 07, 2017 by PACIFIC DENTAL SERVICES, LLC. This trademark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: September 11, 2028

Conflict Analysis

Full conflict analysis for SMILE (SN 87674728) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

SMILE (Reg. #5559553) is a registered US trademark that has been protecting its owner, PACIFIC DENTAL SERVICES, LLC, since 2017. The mark covers Class 035 (Advertising, business management & retail services) and Class 036 (Insurance, financial & real estate services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Financial, monetary and banking se.... The mark faced 1 opposition proceeding during prosecution.

FILED

Nov 07, 2017

SERIAL

87674728

REG#

5559553

REGISTERED

Sep 11, 2018

Filing Information

StatusREGISTERED

Filing DateNov 07, 2017

Serial Number87674728

Registration No.5559553

Registration DateSep 11, 2018

Status DateJul 09, 2025

Published for OppositionMar 27, 2018

Filing Basis & Declarations

Filed as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Jan 31, 2017

First use in commerce: Jan 31, 2017

Advertising; business management, organization and administration; office functions.

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Jan 31, 2017

First use in commerce: Jan 31, 2017

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

25 events

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 29, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 29, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 29, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 29, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 29, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jul 09, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jul 09, 2025

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jul 09, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

Mar 11, 2025

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Sep 11, 2023

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

May 19, 2021

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 18, 2019

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED-PRINCIPAL REGISTER

Sep 11, 2018

REGISTERED-PRINCIPAL REGISTER

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

Aug 05, 2018

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

EXTENSION OF TIME TO OPPOSE RECEIVED

Apr 24, 2018

EXTENSION OF TIME TO OPPOSE RECEIVED

PUBLISHED FOR OPPOSITION

Mar 27, 2018

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 27, 2018

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Mar 07, 2018

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

LETTER OF PROTEST EVIDENCE REVIEWED-NO FURTHER ACTION TAKEN

Feb 21, 2018

LETTER OF PROTEST EVIDENCE REVIEWED-NO FURTHER ACTION TAKEN

LETTER OF PROTEST EVIDENCE FORWARDED

Feb 08, 2018

LETTER OF PROTEST EVIDENCE FORWARDED

APPROVED FOR PUB - PRINCIPAL REGISTER

Dec 27, 2017

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Dec 27, 2017

ASSIGNED TO EXAMINER

NOTICE OF DESIGN SEARCH CODE E-MAILED

Nov 17, 2017

NOTICE OF DESIGN SEARCH CODE E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Nov 16, 2017

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Nov 10, 2017

NEW APPLICATION ENTERED

Other Marks by PACIFIC DENTAL SERVICES, LLC

Additional USPTO filings from the same owner.

PDS

PDS HEALTH DENTAL

98508254

Pacific Dental Services, LLC

REGISTERED

PDS

PDS HEALTH UNIVERSITY

99020133

Pacific Dental Services, LLC

REGISTERED

PPE

99550880

PACIFIC DENTAL SERVICES, LLC

REGISTERED

SMI

SMILE GENERATION FINANCING MARKETPLACE

99220667

Pacific Dental Services, LLC

REGISTERED

Other Marks in Class 035 — Advertising, business management & retail services

Recently filed and registered marks in the same international class.

SMI

SMILE

76702623

PACIFIC DENTAL SERVICES, LLC

REGISTERED

SMI

SMILE

86133734

MBL Advisors, Inc.

ABANDONED

SMI

SMILE

85434203

Smile Organization

ABANDONED

SMI

SMILE

85615744

Dickens, Janet S

ABANDONED

Other Marks by Bethany M. Stevens

Additional USPTO filings handled by the same attorney of record.

PPE

99550880

REGISTERED

AMI

AMIRI

88480233

REGISTERED

SMI

SMILE GENERATION DENTAL PLAN

88796934

REGISTERED

PER

PERFECT PATIENT EXPERIENCE

88466474

REGISTERED

SMILE

Run a conflict check

Other Marks by PACIFIC DENTAL SERVICES, LLC

Other Marks in Class 035 — Advertising, business management & retail services

Other Marks by Bethany M. Stevens

Get pre-filing clearance

Search 15M+ trademarks

Resources

Company