Who owns the SMILEMATTER trademark?

The SMILEMATTER trademark is owned by ZS Endorsement, LLC.

What class is the SMILEMATTER trademark registered in?

The SMILEMATTER trademark is registered in Class 021 (Household utensils, cookware & glassware), Class 025 (Clothing, footwear & headgear), Class 030 (Coffee, tea, rice, bakery goods & condiments).

What is the serial number for SMILEMATTER?

The USPTO serial number for SMILEMATTER is 97980102.

What is the registration number for SMILEMATTER?

SMILEMATTER is registered under USPTO registration number 8119029.

SMILEMATTER - Owned by ZS Endorsement, LLC - (Class 021, Class 025, Class 030)

What to file next

Section 8 declaration of continued use

When: Due between the fifth and sixth anniversary of registration.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed Section 8 cancels the registration, and there is no revival route for it.

How the Section 8 deadline works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 021Household utensils, cookware & glassware

US codes: 002, 013, 023, 029, 030, 033, 040, 050

First use anywhere: Sep 30, 2022

First use in commerce: Sep 30, 2022

Household or kitchen utensils and containers; cookware and tableware, except forks, knives and spoons; combs and sponges; brushes, except paintbrushes; brush-making materials; articles for cleaning purposes; unworked or semi-worked glass, except building glass; glassware, porcelain and earthenware.

Class 025Clothing, footwear & headgear

US codes: 022, 039

First use anywhere: Sep 30, 2022

First use in commerce: Sep 30, 2022

Clothing, footwear, headwear.

Class 030Coffee, tea, rice, bakery goods & condiments

US codes: 046

First use anywhere: Sep 30, 2022

First use in commerce: Sep 30, 2022

Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from cereals; bread, pastries and confectionery; chocolate; ice cream, sorbets and other edible ices; sugar, honey, treacle; yeast, baking-powder; salt, seasonings, spices, preserved herbs; vinegar, sauces and other condiments; ice (frozen water).

This description is as filed with the USPTO and defines the scope of trademark protection.

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlyTrademark

Status History

59 events

REGISTERED-PRINCIPAL REGISTER

Jan 27, 2026

Code R.PR

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jan 27, 2026

Code NRCC

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 23, 2026

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 23, 2026

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 23, 2026

Code TCCA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jan 08, 2026

Code CNPR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jan 08, 2026

Code SUNA

ASSIGNED TO LIE

Dec 19, 2025

Code ALIE

CORRESPONDENCE RECEIVED IN LAW OFFICE

Dec 19, 2025

Code CRFA

TEAS/EMAIL CORRESPONDENCE ENTERED

Dec 19, 2025

Code TEME

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Dec 11, 2025

Code TROA

APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED

Sep 29, 2025

Code XELR

APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED

Sep 29, 2025

Code XELG

SU - NON-FINAL ACTION - WRITTEN

Jun 27, 2025

Code CNRT

NON-FINAL ACTION E-MAILED

Jun 27, 2025

Code GNRT

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jun 27, 2025

Code GNRN

DIVISIONAL PROCESSING COMPLETE

May 30, 2025

Code DPCC

STATEMENT OF USE PROCESSING COMPLETE

May 29, 2025

Code SUPC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Apr 22, 2025

Code AITU

TEAS STATEMENT OF USE RECEIVED

Feb 10, 2025

Code EISU

TEAS REQUEST TO DIVIDE RECEIVED

Feb 10, 2025

Code ERTD

DIVISIONAL REQUEST RECEIVED

Feb 10, 2025

Code DRRR

USE AMENDMENT FILED

Feb 09, 2025

Code IUAF

SOU EXTENSION 2 FILED

Aug 06, 2024

Code EXT2

SOU EXTENSION 2 GRANTED

Aug 06, 2024

Code EX2G

SOU TEAS EXTENSION RECEIVED

Aug 05, 2024

Code EEXT

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Aug 05, 2024

Code EXRA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 17, 2024

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 17, 2024

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 17, 2024

Code TCCA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 06, 2024

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 06, 2024

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 06, 2024

Code TCCA

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jun 06, 2024

Code EWAF

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 23, 2024

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 23, 2024

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 23, 2024

Code TCCA

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Apr 23, 2024

Code EWAF

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Feb 09, 2024

Code EXRA

SOU TEAS EXTENSION RECEIVED

Feb 08, 2024

Code EEXT

SOU EXTENSION 1 FILED

Feb 08, 2024

Code EXT1

SOU EXTENSION 1 GRANTED

Feb 08, 2024

Code EX1G

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Aug 08, 2023

Code NOAM

PUBLISHED FOR OPPOSITION

Jun 13, 2023

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jun 13, 2023

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 24, 2023

Code NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

May 08, 2023

Code CNSA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

May 01, 2023

Code TROA

CORRESPONDENCE RECEIVED IN LAW OFFICE

May 01, 2023

Code CRFA

TEAS/EMAIL CORRESPONDENCE ENTERED

May 01, 2023

Code TEME

NON-FINAL ACTION WRITTEN

Jan 31, 2023

Code CNRT

NON-FINAL ACTION E-MAILED

Jan 31, 2023

Code GNRT

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jan 31, 2023

Code GNRN

ASSIGNED TO EXAMINER

Jan 23, 2023

Code DOCK

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 06, 2023

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 06, 2023

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 06, 2023

Code TCCA

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 12, 2022

Code NWOS

NEW APPLICATION ENTERED

Apr 09, 2022

Code NWAP

Other Marks by ZS Endorsement, LLC

Additional USPTO filings from the same owner.

CON

CONTAINS SMILEMATTER

97980105

ZS Endorsement, LLC

REGISTERED

JIM

JIMMY BUCKETS

90664531

ZS Endorsement, LLC

REGISTERED

MAY

MAY CAUSE INVOLUNTARY HAPPINESS

97980106

ZS Endorsement, LLC

REGISTERED

LOG

LogoMark

99015319

ZS Endorsement, LLC

REGISTERED

Other Marks in Class 021 — Household utensils, cookware & glassware

Recently filed and registered marks in the same international class.

CON

CONTAINS SMILEMATTER

97980105

ZS Endorsement, LLC

REGISTERED

Other Marks by Laura M. Franco

Additional USPTO filings handled by the same attorney of record.

HEN

HENSEL

79257485

REGISTERED

CIT

CITADEL

87847054

REGISTERED

RUD

RUDOLF HENSEL

79257581

REGISTERED

TAM

TAMKO DIAMONDSHIELD

98912398

REGISTERED

SMILEMATTER

What to file next

Full Goods & Services

Filing Basis & Declarations

Other Marks by ZS Endorsement, LLC

Other Marks in Class 021 — Household utensils, cookware & glassware

Other Marks by Laura M. Franco

Get pre-filing clearance

Search 14M+ trademarks

Run a conflict check

Industries

USPTO Deadlines

Compare

Resources

Company

Exceptions