Who owns the "SOFT AS A SEA BREEZE!" MERMAID CAR WASH trademark?

The "SOFT AS A SEA BREEZE!" MERMAID CAR WASH trademark is owned by MERMAID II, INC..

What class is the "SOFT AS A SEA BREEZE!" MERMAID CAR WASH trademark registered in?

The "SOFT AS A SEA BREEZE!" MERMAID CAR WASH trademark is registered in Class 037 (Construction, installation & repair services).

What is the serial number for "SOFT AS A SEA BREEZE!" MERMAID CAR WASH?

The USPTO serial number for "SOFT AS A SEA BREEZE!" MERMAID CAR WASH is 73534450.

What is the registration number for "SOFT AS A SEA BREEZE!" MERMAID CAR WASH?

"SOFT AS A SEA BREEZE!" MERMAID CAR WASH is registered under USPTO registration number 1368177.

SOF

USPTO Trademark Record

REGISTERED

"SOFT AS A SEA BREEZE!" MERMAID CAR WASH

SN 73534450·Reg 1368177·Filed Apr 26, 1985

Owner MERMAID II, INC.

Construction services; installation and repair services; mining extraction, oil and gas drilling.

"SOFT AS A SEA BREEZE!" MERMAID CAR WASH (Serial No. 73534450), Registration No. 1368177, is a registered US trademark filed on Apr 26, 1985 by MERMAID II, INC.. This trademark covers Class 037 (Construction, installation & repair services).

Section 8/9 declaration window: October 29, 2035

Mark Intelligence

"SOFT AS A SEA BREEZE!" MERMAID CAR WASH (Reg. #1368177) is a registered US trademark that has been protecting its owner, MERMAID II, INC., since 1985. The mark covers Class 037 (Construction, installation & repair services). Goods and services include Construction services; installation and repair services; mining extraction, oil and gas drilling.. The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 26, 1985

SERIAL

73534450

REG#

1368177

REGISTERED

Oct 29, 1985

Owner

Applicant

MERMAID II, INC.

Entity

Corporation

State

Address

4319 TWIN VALLEY ROAD, UNIT #4, MIDDLETON, WI, 53562

Country

Attorney

NameScott A. Seid

Law firm

Scott A. Seid Stafford Rosenbaum LLP

Address

222 West Washington Ave, Suite 900, Madison, WI 53703, United States

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Filing Information

StatusREGISTERED

Filing DateApr 26, 1985

Serial Number73534450

Registration No.1368177

Registration DateOct 29, 1985

Status DateFeb 02, 2026

Published for OppositionAug 20, 1985

Next RenewalOctober 29, 2035

Mark TypeDesign with words

Status DescriptionLive and registered, renewed

Filing Signals

FILED

1985

YEARS AGO

41y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 037Construction, installation & repair services

US codes: 103

First use anywhere: Sep 30, 1984

First use in commerce: Sep 30, 1984

Construction services; installation and repair services; mining extraction, oil and gas drilling.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

26 events

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Apr 15, 2026

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 02, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Feb 02, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Feb 02, 2026

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Feb 02, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Oct 29, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Oct 29, 2024

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

May 06, 2015

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

May 06, 2015

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

May 06, 2015

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

May 05, 2015

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Apr 21, 2015

TEAS SECTION 8 & 9 RECEIVED

ASSIGNED TO PARALEGAL

Feb 20, 2006

ASSIGNED TO PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Feb 20, 2006

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Feb 20, 2006

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

TEAS SECTION 8 & 9 RECEIVED

Jan 11, 2006

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Jan 11, 2006

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

CASE FILE IN TICRS

Dec 23, 2005

CASE FILE IN TICRS

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jan 08, 1992

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Aug 28, 1991

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Oct 29, 1985

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Aug 20, 1985

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Jul 21, 1985

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 17, 1985

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINER'S AMENDMENT MAILED

Jun 10, 1985

EXAMINER'S AMENDMENT MAILED

ASSIGNED TO EXAMINER

May 31, 1985

ASSIGNED TO EXAMINER

"SOFT AS A SEA BREEZE!" MERMAID CAR WASH

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