Who owns the STARTING STRENGTH trademark?

The STARTING STRENGTH trademark is owned by The Aasgaard Company.

What class is the STARTING STRENGTH trademark registered in?

The STARTING STRENGTH trademark is registered in Class 028 (Games, toys & sporting goods).

What is the serial number for STARTING STRENGTH?

The USPTO serial number for STARTING STRENGTH is 87893232.

What is the registration number for STARTING STRENGTH?

STARTING STRENGTH is registered under USPTO registration number 5801678.

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Home Search: STARTING STRENGTHSTARTING STRENGTH #87893232

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Updated Sep 17, 2026·12 searches this week

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STA

USPTO Trademark Record

REGISTERED

STARTING STRENGTH

SN 87893232·Reg 5801678·Filed Apr 25, 2018

Owner The Aasgaard Company

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

STARTING STRENGTH (Serial No. 87893232), Registration No. 5801678, is a registered US trademark filed on Apr 25, 2018 by The Aasgaard Company. This trademark covers Class 028 (Games, toys & sporting goods).

Section 8/9 declaration window: July 09, 2029

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Mark Intelligence

STARTING STRENGTH (Reg. #5801678) is a registered US trademark that has been protecting its owner, The Aasgaard Company, since 2018. The mark covers Class 028 (Games, toys & sporting goods). Goods and services include Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.. The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 25, 2018

SERIAL

87893232

REG#

5801678

REGISTERED

Jul 09, 2019

Filing Information

StatusREGISTERED

Filing DateApr 25, 2018

Serial Number87893232

Registration No.5801678

Registration DateJul 09, 2019

Status DateNov 11, 2025

Published for OppositionSep 25, 2018

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 028Games, toys & sporting goods

US codes: 022, 023, 038, 050

First use anywhere: Nov 30, 2017

First use in commerce: Nov 30, 2017

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

26 events

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Nov 11, 2025

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Nov 11, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 30, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

Jul 02, 2025

TEAS SECTION 8 & 15 RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Dec 11, 2024

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 11, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 11, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 11, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jul 09, 2024

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

NOTICE OF SUIT

Feb 18, 2021

NOTICE OF SUIT

REGISTERED-PRINCIPAL REGISTER

Jul 09, 2019

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jun 07, 2019

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jun 06, 2019

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jun 01, 2019

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Jun 01, 2019

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

May 20, 2019

TEAS STATEMENT OF USE RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 20, 2019

TEAS CHANGE OF CORRESPONDENCE RECEIVED

USE AMENDMENT FILED

May 20, 2019

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Nov 20, 2018

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 25, 2018

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

PUBLISHED FOR OPPOSITION

Sep 25, 2018

PUBLISHED FOR OPPOSITION

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Sep 05, 2018

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 20, 2018

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Aug 15, 2018

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 04, 2018

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Apr 28, 2018

NEW APPLICATION ENTERED

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