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sealvo.com · USPTO Trademark Record
https://sealvo.com/thats-smart-86723441

USPTO Trademark Record
REGISTEREDSN 86723441·Reg 5023976·Filed Aug 13, 2015
Owner Hy-Vee, Inc.
Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.; Common metals and their alloys, ores; metal materials for building and construction; transportable buildings of metal; non-electric cables and wires of common metal; small items of metal hardware; metal containers for storage or transport; safes.; Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.; Household or kitchen utensils and containers; cookware and tableware, except forks, knives and spoons; combs and sponges; brushes, except paintbrushes; brush-making materials; articles for cleaning purposes; unworked or semi-worked glass, except building glass; glassware, porcelain and earthenware.; Meat, fish, poultry and game; meat extracts for culinary purposes; preserved, frozen, dried and cooked fruits, vegetables and seaweeds; jellies, jams, compotes; eggs; milk, cheese, butter, yogurt and other milk products; oils and fats for food.; Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from cereals; bread, pastries and confectionery; chocolate; ice cream, sorbets and other edible ices; sugar, honey, treacle; yeast, baking-powder; salt, seasonings, spices, preserved herbs; vinegar, sauces and other condiments; ice (frozen water).; Raw and unprocessed agricultural, aquacultural, horticultural and forestry products; raw and unprocessed grains and seeds; fresh fruits and vegetables, fresh herbs; natural plants and flowers; bulbs, seedlings and seeds for planting; live animals; foodstuffs and beverages for animals; malt.; Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.
THAT'S SMART! (Serial No. 86723441), Registration No. 5023976, is a registered US trademark filed on Aug 13, 2015 by Hy-Vee, Inc.. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 006 (Common metals, their alloys & metal goods), Class 016 (Paper goods, books & stationery), Class 021 (Household utensils, cookware & glassware), Class 029 (Meat, fish, poultry, dairy & preserved foods), Class 030 (Coffee, tea, rice, bakery goods & condiments), Class 031 (Raw agricultural goods, live animals & fresh produce), Class 032 (Beer & non-alcoholic beverages).
THAT'S SMART! (Reg. #5023976) is a registered US trademark that has been protecting its owner, Hy-Vee, Inc., since 2015. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations), Class 006 (Common metals, their alloys & metal goods), Class 016 (Paper goods, books & stationery), Class 021 (Household utensils, cookware & glassware), Class 029 (Meat, fish, poultry, dairy & preserved foods), Class 030 (Coffee, tea, rice, bakery goods & condiments), Class 031 (Raw agricultural goods, live animals & fresh produce) and Class 032 (Beer & non-alcoholic beverages) respectively. Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.
FILED
Aug 13, 2015
SERIAL
86723441
REG#
5023976
REGISTERED
Aug 16, 2016
Applicant
Hy-Vee, Inc.Corporation
IA
5820 Westown Parkway, West Des Moines, IA, 50266
US
Attorney
Joshua J. Conley ZarleyConley PLC
T61977US0
580 Market Street, Suite 101, West Des Moines, IA 50266, United States
AI attorney analyzes your proposed mark against USPTO — Go/No-Go verdict, class-by-class risks, and strategy recommendations.
FILED
2015
YEARS AGO
11y
CLASSES
8
MADRID FILINGS
—
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CLASSES
8
OFFICE
USPTO
COUNTRY
US
First use anywhere: Apr 10, 2016
First use in commerce: Apr 10, 2016
Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.
First use anywhere: Apr 06, 2016
First use in commerce: Apr 06, 2016
Common metals and their alloys, ores; metal materials for building and construction; transportable buildings of metal; non-electric cables and wires of common metal; small items of metal hardware; metal containers for storage or transport; safes.
First use anywhere: Mar 29, 2016
First use in commerce: Mar 29, 2016
Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.
First use anywhere: Mar 30, 2016
First use in commerce: Mar 30, 2016
Household or kitchen utensils and containers; cookware and tableware, except forks, knives and spoons; combs and sponges; brushes, except paintbrushes; brush-making materials; articles for cleaning purposes; unworked or semi-worked glass, except building glass; glassware, porcelain and earthenware.
First use anywhere: Mar 08, 2016
First use in commerce: Mar 08, 2016
Meat, fish, poultry and game; meat extracts for culinary purposes; preserved, frozen, dried and cooked fruits, vegetables and seaweeds; jellies, jams, compotes; eggs; milk, cheese, butter, yogurt and other milk products; oils and fats for food.
First use anywhere: Mar 01, 2016
First use in commerce: Mar 01, 2016
Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from cereals; bread, pastries and confectionery; chocolate; ice cream, sorbets and other edible ices; sugar, honey, treacle; yeast, baking-powder; salt, seasonings, spices, preserved herbs; vinegar, sauces and other condiments; ice (frozen water).
First use anywhere: Mar 08, 2016
First use in commerce: Mar 08, 2016
Raw and unprocessed agricultural, aquacultural, horticultural and forestry products; raw and unprocessed grains and seeds; fresh fruits and vegetables, fresh herbs; natural plants and flowers; bulbs, seedlings and seeds for planting; live animals; foodstuffs and beverages for animals; malt.
First use anywhere: Mar 08, 2016
First use in commerce: Mar 08, 2016
Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.
This description is as filed with the USPTO and defines the scope of trademark protection.
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Aug 20, 2026REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Aug 20, 2026REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Aug 20, 2026NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 19, 2026CASE ASSIGNED TO POST REGISTRATION PARALEGAL
TEAS SECTION 8 & 9 RECEIVED
Jun 23, 2026TEAS SECTION 8 & 9 RECEIVED
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Aug 16, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Mar 21, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Mar 21, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 21, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 21, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 21, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Mar 21, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Dec 13, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Dec 13, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Dec 07, 2021TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
OFFICE ACTION ISSUED POU2
Oct 22, 2021OFFICE ACTION ISSUED POU2
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Oct 18, 2021TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sep 01, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
OFFICE ACTION ISSUED POU1
Sep 01, 2021OFFICE ACTION ISSUED POU1
TEAS SECTION 8 & 15 RECEIVED
Aug 18, 2021TEAS SECTION 8 & 15 RECEIVED
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Aug 16, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
REGISTERED-PRINCIPAL REGISTER
Aug 16, 2016REGISTERED-PRINCIPAL REGISTER
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Jul 12, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Jul 11, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
STATEMENT OF USE PROCESSING COMPLETE
Jul 01, 2016STATEMENT OF USE PROCESSING COMPLETE
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jun 25, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
TEAS STATEMENT OF USE RECEIVED
Jun 01, 2016TEAS STATEMENT OF USE RECEIVED
USE AMENDMENT FILED
Jun 01, 2016USE AMENDMENT FILED
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Dec 08, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
PUBLISHED FOR OPPOSITION
Oct 13, 2015PUBLISHED FOR OPPOSITION
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Oct 13, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Sep 23, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
APPROVED FOR PUB - PRINCIPAL REGISTER
Sep 02, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
ASSIGNED TO EXAMINER
Sep 01, 2015ASSIGNED TO EXAMINER
NOTICE OF PSEUDO MARK E-MAILED
Aug 19, 2015NOTICE OF PSEUDO MARK E-MAILED
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Aug 18, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
NEW APPLICATION ENTERED
Aug 17, 2015NEW APPLICATION ENTERED
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