Who owns the THAT'S THE BENEFIT OF BLUE trademark?

The THAT'S THE BENEFIT OF BLUE trademark is owned by Blue Cross and Blue Shield Association.

What is the serial number for THAT'S THE BENEFIT OF BLUE?

The USPTO serial number for THAT'S THE BENEFIT OF BLUE is 88984005.

What is the registration number for THAT'S THE BENEFIT OF BLUE?

THAT'S THE BENEFIT OF BLUE is registered under USPTO registration number 6761178.

THA

USPTO Trademark Record

REGISTERED

THAT'S THE BENEFIT OF BLUE

Q: What class is the THAT'S THE BENEFIT OF BLUE trademark registered in?

The THAT'S THE BENEFIT OF BLUE trademark is registered in Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services), Class 042 (Scientific, technology & SaaS services), Class 044 (Medical, veterinary & beauty care services).

SN 88984005·Reg 6761178·Filed Mar 15, 2019

Owner Blue Cross and Blue Shield Association

Advertising; business management, organization and administration; office functions.; Financial, monetary and banking services; insurance services; real estate services.; Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.; Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, aquaculture, horticulture and forestry services.

THAT'S THE BENEFIT OF BLUE (Serial No. 88984005), Registration No. 6761178, is a registered US trademark filed on Mar 15, 2019 by Blue Cross and Blue Shield Association. This trademark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services), Class 042 (Scientific, technology & SaaS services), Class 044 (Medical, veterinary & beauty care services).

early section 8: June 14, 2028

Mark Intelligence

THAT'S THE BENEFIT OF BLUE (Reg. #6761178) is a registered US trademark that has been protecting its owner, Blue Cross and Blue Shield Association, since 2019. The mark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services), Class 042 (Scientific, technology & SaaS services) and Class 044 (Medical, veterinary & beauty care services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Financial, monetary and banking se.... The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 15, 2019

SERIAL

88984005

REG#

6761178

REGISTERED

Jun 14, 2022

Owner

Applicant

Blue Cross and Blue Shield Association

Entity

Non-Profit Corporation

State

Address

200 East Randolph Street, Suite 1800, Chicago, IL, 60601

Country

Attorney

NameStacey J. Watson, Esq.

Law firm

Stacey J. Watson, Esq. Markery Law LLC

Docket

US-BCBS-256A

Address

P.O. Box 84150, Gaithersburg, MD 20883-4150, United States

Get pre-filing clearance

AI attorney analyzes your proposed mark against USPTO — Go/No-Go verdict, class-by-class risks, and strategy recommendations.

Run clearance

Filing Information

StatusREGISTERED

Filing DateMar 15, 2019

Serial Number88984005

Registration No.6761178

Registration DateJun 14, 2022

Status DateJun 14, 2022

Published for OppositionJun 23, 2020

Mark TypeStandard characters

Attorney DocketUS-BCBS-256A

Status DescriptionLive and registered

Filing Signals

FILED

2019

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

Search 14M+ trademarks

Free USPTO lookups by name, owner, or serial number. No account needed.

Search now

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Dec 31, 2019

First use in commerce: Dec 31, 2019

Advertising; business management, organization and administration; office functions.

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Dec 31, 2019

First use in commerce: Dec 31, 2019

Financial, monetary and banking services; insurance services; real estate services.

Class 042Scientific, technology & SaaS services

US codes: 100, 101

First use anywhere: Dec 31, 2019

First use in commerce: Dec 31, 2019

Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.

Class 044Medical, veterinary & beauty care services

US codes: 100, 101

First use anywhere: Dec 31, 2019

First use in commerce: Dec 31, 2019

Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, aquaculture, horticulture and forestry services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

54 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Mar 08, 2024

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 08, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 08, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 08, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Mar 08, 2024

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

REGISTERED-PRINCIPAL REGISTER

Jun 14, 2022

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jun 14, 2022

NOTICE OF REGISTRATION CONFIRMATION EMAILED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

May 11, 2022

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

May 10, 2022

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Mar 23, 2022

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

DIVISIONAL PROCESSING COMPLETE

Mar 22, 2022

DIVISIONAL PROCESSING COMPLETE

SOU EXTENSION 3 GRANTED

Mar 22, 2022

SOU EXTENSION 3 GRANTED

STATEMENT OF USE PROCESSING COMPLETE

Mar 22, 2022

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Mar 14, 2022

CASE ASSIGNED TO INTENT TO USE PARALEGAL

DIVISIONAL REQUEST RECEIVED

Feb 18, 2022

DIVISIONAL REQUEST RECEIVED

TEAS REQUEST TO DIVIDE RECEIVED

Feb 18, 2022

TEAS REQUEST TO DIVIDE RECEIVED

TEAS STATEMENT OF USE RECEIVED

Feb 18, 2022

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Feb 18, 2022

USE AMENDMENT FILED

SOU EXTENSION 3 FILED

Feb 17, 2022

SOU EXTENSION 3 FILED

SOU TEAS EXTENSION RECEIVED

Feb 17, 2022

SOU TEAS EXTENSION RECEIVED

ASSIGNED TO EXAMINER

Jan 28, 2022

ASSIGNED TO EXAMINER

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Aug 18, 2021

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 2 GRANTED

Aug 16, 2021

SOU EXTENSION 2 GRANTED

SOU EXTENSION 2 FILED

Aug 16, 2021

SOU EXTENSION 2 FILED

SOU TEAS EXTENSION RECEIVED

Aug 16, 2021

SOU TEAS EXTENSION RECEIVED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Feb 20, 2021

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 1 GRANTED

Feb 18, 2021

SOU EXTENSION 1 GRANTED

SOU TEAS EXTENSION RECEIVED

Feb 18, 2021

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Feb 18, 2021

SOU EXTENSION 1 FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Aug 18, 2020

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jun 23, 2020

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

PUBLISHED FOR OPPOSITION

Jun 23, 2020

PUBLISHED FOR OPPOSITION

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jun 03, 2020

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

May 15, 2020

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS/EMAIL CORRESPONDENCE ENTERED

May 12, 2020

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

May 11, 2020

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

May 11, 2020

CORRESPONDENCE RECEIVED IN LAW OFFICE

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 08, 2020

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

May 08, 2020

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 08, 2020

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 08, 2020

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

May 08, 2020

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Nov 12, 2019

NOTIFICATION OF NON-FINAL ACTION E-MAILED

NON-FINAL ACTION WRITTEN

Nov 12, 2019

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Nov 12, 2019

NON-FINAL ACTION E-MAILED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Oct 21, 2019

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 21, 2019

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 21, 2019

TEAS/EMAIL CORRESPONDENCE ENTERED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Apr 22, 2019

NOTIFICATION OF NON-FINAL ACTION E-MAILED

NON-FINAL ACTION E-MAILED

Apr 22, 2019

NON-FINAL ACTION E-MAILED

NON-FINAL ACTION WRITTEN

Apr 22, 2019

NON-FINAL ACTION WRITTEN

ASSIGNED TO EXAMINER

Apr 15, 2019

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 04, 2019

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Mar 19, 2019

NEW APPLICATION ENTERED

THAT'S THE BENEFIT OF BLUE

Get pre-filing clearance

Search 14M+ trademarks

Run a conflict check

Other Marks by Blue Cross and Blue Shield Association

Other Marks in Class 035 — Advertising, business management & retail services

Other Marks by Stacey J. Watson, Esq.

Resources

Company