Who owns the THE BEAUTY OF CHANGE trademark?

The THE BEAUTY OF CHANGE trademark is owned by Shiseido Americas Corporation.

What is the serial number for THE BEAUTY OF CHANGE?

The USPTO serial number for THE BEAUTY OF CHANGE is 90717832.

What is the registration number for THE BEAUTY OF CHANGE?

THE BEAUTY OF CHANGE is registered under USPTO registration number 6987269.

THE

USPTO Trademark Record

REGISTERED

THE BEAUTY OF CHANGE

Q: What class is the THE BEAUTY OF CHANGE trademark registered in?

The THE BEAUTY OF CHANGE trademark is registered in Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services).

SN 90717832·Reg 6987269·Filed May 18, 2021

Owner Shiseido Americas Corporation

Advertising; business management, organization and administration; office functions.; Financial, monetary and banking services; insurance services; real estate services.

THE BEAUTY OF CHANGE (Serial No. 90717832), Registration No. 6987269, is a registered US trademark filed on May 18, 2021 by Shiseido Americas Corporation. This trademark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services).

early section 8: February 21, 2029

Mark Intelligence

THE BEAUTY OF CHANGE (Reg. #6987269) is a registered US trademark that has been protecting its owner, Shiseido Americas Corporation, since 2021. The mark covers Class 035 (Advertising, business management & retail services) and Class 036 (Insurance, financial & real estate services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Financial, monetary and banking se.... The mark faced 1 opposition proceeding during prosecution.

FILED

May 18, 2021

SERIAL

90717832

REG#

6987269

REGISTERED

Feb 21, 2023

Owner

Applicant

Shiseido Americas Corporation

Entity

Corporation

State

Address

390 Madison Avenue, 15th Floor, New York, NY, 10017

Country

Attorney

NameDennis S. Prahl

Law firm

Dennis S. Prahl LADAS & PARRY LLP

Docket

1T21744630

Address

1040 AVENUE OF THE AMERICAS, NEW YORK, NY 10018, UNITED STATES

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Filing Information

StatusREGISTERED

Filing DateMay 18, 2021

Serial Number90717832

Registration No.6987269

Registration DateFeb 21, 2023

Status DateFeb 21, 2023

Published for OppositionMar 15, 2022

Mark TypeStandard characters

Attorney Docket1T21744630

Status DescriptionLive and registered

Filing Signals

FILED

2021

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Jun 18, 2021

First use in commerce: Jun 18, 2021

Advertising; business management, organization and administration; office functions.

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Jun 18, 2021

First use in commerce: Jun 18, 2021

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

23 events

REGISTERED-PRINCIPAL REGISTER

Feb 21, 2023

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Feb 21, 2023

NOTICE OF REGISTRATION CONFIRMATION EMAILED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jan 14, 2023

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jan 13, 2023

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Nov 26, 2022

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Nov 26, 2022

STATEMENT OF USE PROCESSING COMPLETE

USE AMENDMENT FILED

Nov 03, 2022

USE AMENDMENT FILED

TEAS STATEMENT OF USE RECEIVED

Nov 03, 2022

TEAS STATEMENT OF USE RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

May 10, 2022

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 18, 2022

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 18, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 18, 2022

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 15, 2022

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

PUBLISHED FOR OPPOSITION

Mar 15, 2022

PUBLISHED FOR OPPOSITION

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Feb 23, 2022

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 10, 2022

APPROVED FOR PUB - PRINCIPAL REGISTER

LAW OFFICE PUBLICATION REVIEW COMPLETED

Feb 10, 2022

LAW OFFICE PUBLICATION REVIEW COMPLETED

ASSIGNED TO EXAMINER

Jan 27, 2022

ASSIGNED TO EXAMINER

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

Aug 30, 2021

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

ASSIGNED TO LIE

Aug 29, 2021

ASSIGNED TO LIE

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 16, 2021

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

TEAS VOLUNTARY AMENDMENT RECEIVED

Jun 17, 2021

TEAS VOLUNTARY AMENDMENT RECEIVED

NEW APPLICATION ENTERED

May 21, 2021

NEW APPLICATION ENTERED

THE BEAUTY OF CHANGE

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