Who owns the THE BEAUTY OF PERFORMANCE trademark?

The THE BEAUTY OF PERFORMANCE trademark is owned by ESTEE LAUDER INC..

What class is the THE BEAUTY OF PERFORMANCE trademark registered in?

The THE BEAUTY OF PERFORMANCE trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for THE BEAUTY OF PERFORMANCE?

The USPTO serial number for THE BEAUTY OF PERFORMANCE is 99362634.

What is the registration number for THE BEAUTY OF PERFORMANCE?

THE BEAUTY OF PERFORMANCE is registered under USPTO registration number 8269895.

THE BEAUTY OF PERFORMANCE - Owned by ESTEE LAUDER INC. - (Class 003)

What to file next

Section 8 declaration of continued use

When: Due between the fifth and sixth anniversary of registration.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed Section 8 cancels the registration, and there is no revival route for it.

How the Section 8 deadline works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Sep 30, 2024

First use in commerce: Sep 30, 2024

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlyTrademark

Status History

20 events

REGISTERED-PRINCIPAL REGISTER

May 26, 2026

Code R.PR

NOTICE OF REGISTRATION CONFIRMATION EMAILED

May 26, 2026

Code NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

May 26, 2026

Code NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

May 26, 2026

Code NRCC

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

Apr 30, 2026

Code ETOP

EXTENSION OF TIME TO OPPOSE RECEIVED

Nov 14, 2025

Code ETOF

PUBLISHED FOR OPPOSITION

Oct 21, 2025

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Oct 21, 2025

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 15, 2025

Code NONP

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Sep 23, 2025

Code TROA

CORRESPONDENCE RECEIVED IN LAW OFFICE

Sep 23, 2025

Code CRFA

TEAS/EMAIL CORRESPONDENCE ENTERED

Sep 23, 2025

Code TEME

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 23, 2025

Code CNSA

ASSIGNED TO EXAMINER

Sep 18, 2025

Code DOCK

NON-FINAL ACTION WRITTEN

Sep 18, 2025

Code CNRT

NON-FINAL ACTION E-MAILED

Sep 18, 2025

Code GNRT

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Sep 18, 2025

Code GNRN

NEW APPLICATION ENTERED

Aug 28, 2025

Code NWAP

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 28, 2025

Code NWOS

APPLICATION FILING RECEIPT MAILED

Aug 28, 2025

Code MAFR

Other Marks by ESTEE LAUDER INC.

Additional USPTO filings from the same owner.

BLU

BLUSHMAKER

99161180

ESTEE LAUDER INC.

REGISTERED

ADV

ADVANCED NIGHT REPAIR

78708207

ESTEE LAUDER INC.

REGISTERED

PRI

PRIVATE COLLECTION

73011973

ESTEE LAUDER INC.

REGISTERED

REC

RE-CREATION

78381061

ESTEE LAUDER INC.

REGISTERED

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Additional USPTO filings handled by the same attorney of record.

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THE BEAUTY OF PERFORMANCE

What to file next

Full Goods & Services

Filing Basis & Declarations

Other Marks by ESTEE LAUDER INC.

Other Marks in Class 003 — Non-medicated cosmetics, toiletry preparations & cleaning preparations

Other Marks by Stacey Foltz Stark

Get pre-filing clearance

Search 14M+ trademarks

Run a conflict check

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