Who owns the THE BEAUTY OF SIMPLICITY trademark?

The THE BEAUTY OF SIMPLICITY trademark is owned by Marriott International, Inc..

What class is the THE BEAUTY OF SIMPLICITY trademark registered in?

The THE BEAUTY OF SIMPLICITY trademark is registered in Class 043 (Food & beverage services, hospitality).

What is the serial number for THE BEAUTY OF SIMPLICITY?

The USPTO serial number for THE BEAUTY OF SIMPLICITY is 87954619.

What is the registration number for THE BEAUTY OF SIMPLICITY?

THE BEAUTY OF SIMPLICITY is registered under USPTO registration number 5789377.

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THE

USPTO Trademark Record

REGISTERED

THE BEAUTY OF SIMPLICITY

SN 87954619·Reg 5789377·Filed Jun 08, 2018

Owner Marriott International, Inc.

Services for providing food and drink; temporary accommodation.

THE BEAUTY OF SIMPLICITY (Serial No. 87954619), Registration No. 5789377, is a registered US trademark filed on Jun 08, 2018 by Marriott International, Inc.. This trademark covers Class 043 (Food & beverage services, hospitality).

Section 8/9 declaration window: June 25, 2029

Mark Intelligence

THE BEAUTY OF SIMPLICITY (Reg. #5789377) is a registered US trademark that has been protecting its owner, Marriott International, Inc., since 2018. The mark covers Class 043 (Food & beverage services, hospitality). Goods and services include Services for providing food and drink; temporary accommodation.. The mark faced 1 opposition proceeding during prosecution.

FILED

Jun 08, 2018

SERIAL

87954619

REG#

5789377

REGISTERED

Jun 25, 2019

Filing Information

StatusREGISTERED

Filing DateJun 08, 2018

Serial Number87954619

Registration No.5789377

Registration DateJun 25, 2019

Status DateOct 09, 2025

Published for OppositionSep 04, 2018

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 043Food & beverage services, hospitality

US codes: 100, 101

First use anywhere: Nov 21, 2018

First use in commerce: Nov 21, 2018

Services for providing food and drink; temporary accommodation.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

30 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 09, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Oct 09, 2025

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Oct 09, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Jun 05, 2025

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jun 25, 2024

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Feb 22, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 22, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 22, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 22, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Feb 22, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

REGISTERED-PRINCIPAL REGISTER

Jun 25, 2019

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

May 21, 2019

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

May 20, 2019

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

May 02, 2019

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

May 01, 2019

CASE ASSIGNED TO INTENT TO USE PARALEGAL

SOU EXTENSION 1 GRANTED

May 01, 2019

SOU EXTENSION 1 GRANTED

STATEMENT OF USE PROCESSING COMPLETE

May 01, 2019

STATEMENT OF USE PROCESSING COMPLETE

USE AMENDMENT FILED

Apr 24, 2019

USE AMENDMENT FILED

SOU TEAS EXTENSION RECEIVED

Apr 24, 2019

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Apr 24, 2019

SOU EXTENSION 1 FILED

TEAS STATEMENT OF USE RECEIVED

Apr 24, 2019

TEAS STATEMENT OF USE RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 30, 2018

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

ASSIGNED TO EXAMINER

Oct 01, 2018

ASSIGNED TO EXAMINER

PUBLISHED FOR OPPOSITION

Sep 04, 2018

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 04, 2018

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 15, 2018

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 30, 2018

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jul 26, 2018

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 15, 2018

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jun 12, 2018

NEW APPLICATION ENTERED

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