Who owns the THE BLUES trademark?

The THE BLUES trademark is owned by BLUE CROSS AND BLUE SHIELD ASSOCIATION.

What is the serial number for THE BLUES?

The USPTO serial number for THE BLUES is 73589141.

What is the registration number for THE BLUES?

THE BLUES is registered under USPTO registration number 1454610.

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USPTO Trademark Record

REGISTERED

THE BLUES

Q: What class is the THE BLUES trademark registered in?

The THE BLUES trademark is registered in Class 036 (Insurance, financial & real estate services), Class 042 (Scientific, technology & SaaS services).

SN 73589141·Reg 1454610·Filed Mar 18, 1986

Owner BLUE CROSS AND BLUE SHIELD ASSOCIATION

Financial, monetary and banking services; insurance services; real estate services.; Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.

THE BLUES (Serial No. 73589141), Registration No. 1454610, is a registered US trademark filed on Mar 18, 1986 by BLUE CROSS AND BLUE SHIELD ASSOCIATION. This trademark covers Class 036 (Insurance, financial & real estate services), Class 042 (Scientific, technology & SaaS services).

renewal 40y period: August 25, 2027307 days remaining

Mark Intelligence

THE BLUES (Reg. #1454610) is a registered US trademark that has been protecting its owner, BLUE CROSS AND BLUE SHIELD ASSOCIATION, since 1986. The mark covers Class 036 (Insurance, financial & real estate services) and Class 042 (Scientific, technology & SaaS services) respectively. Goods and services include Financial, monetary and banking services; insurance services; real estate services.; Scientific and technological servic.... The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 18, 1986

SERIAL

73589141

REG#

1454610

REGISTERED

Aug 25, 1987

Filing Information

StatusREGISTERED

Filing DateMar 18, 1986

Serial Number73589141

Registration No.1454610

Registration DateAug 25, 1987

Status DateSep 28, 2017

Published for OppositionFeb 17, 1987

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 102

First use anywhere: Nov 04, 1984

First use in commerce: Nov 04, 1984

Financial, monetary and banking services; insurance services; real estate services.

Class 042Scientific, technology & SaaS services

US codes: 100

First use anywhere: Nov 04, 1984

First use in commerce: Nov 04, 1984

Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

35 events

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Aug 25, 2026

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Mar 08, 2024

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Mar 08, 2024

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 08, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 08, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 08, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 30, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 30, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 12, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 12, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 28, 2017

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Sep 28, 2017

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Sep 28, 2017

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Sep 28, 2017

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Aug 23, 2017

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Aug 25, 2016

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 04, 2007

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jun 04, 2007

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

ASSIGNED TO PARALEGAL

May 31, 2007

ASSIGNED TO PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

May 04, 2007

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

May 04, 2007

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

CASE FILE IN TICRS

Mar 19, 2007

CASE FILE IN TICRS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 16, 2002

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Mar 02, 1993

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Nov 27, 1992

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

CORRECTION UNDER SECTION 7 - PROCESSED

Sep 23, 1988

CORRECTION UNDER SECTION 7 - PROCESSED

SEC 7 REQUEST FILED

Aug 19, 1988

SEC 7 REQUEST FILED

REGISTERED-PRINCIPAL REGISTER

Aug 25, 1987

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Feb 17, 1987

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Jan 18, 1987

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Dec 05, 1986

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINERS AMENDMENT MAILED

Dec 01, 1986

EXAMINERS AMENDMENT MAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 14, 1986

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

Jun 25, 1986

NON-FINAL ACTION MAILED

ASSIGNED TO EXAMINER

May 21, 1986

ASSIGNED TO EXAMINER

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