Who owns the THE BREAKFAST OF CHAMPIONS trademark?

The THE BREAKFAST OF CHAMPIONS trademark is owned by GENERAL MILLS IP HOLDINGS II, LLC.

What class is the THE BREAKFAST OF CHAMPIONS trademark registered in?

The THE BREAKFAST OF CHAMPIONS trademark is registered in Class 046 (Class 46).

What is the serial number for THE BREAKFAST OF CHAMPIONS?

The USPTO serial number for THE BREAKFAST OF CHAMPIONS is 71379928.

What is the registration number for THE BREAKFAST OF CHAMPIONS?

THE BREAKFAST OF CHAMPIONS is registered under USPTO registration number 342440.

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THE

USPTO Trademark Record

REGISTERED

THE BREAKFAST OF CHAMPIONS

SN 71379928·Reg 342440·Filed

Owner GENERAL MILLS IP HOLDINGS II, LLC

THE BREAKFAST OF CHAMPIONS (Serial No. 71379928), Registration No. 342440, is a registered US trademark by GENERAL MILLS IP HOLDINGS II, LLC. This trademark covers Class 046 (Class 46).

renewal 90y period: January 19, 202787 days remaining

Mark Intelligence

THE BREAKFAST OF CHAMPIONS (Reg. #342440) is a registered US trademark that has been protecting its owner, GENERAL MILLS IP HOLDINGS II, LLC, since its filing date. The mark covers Class 046 (Class 46).

FILED

SERIAL

71379928

REG#

342440

Filing Information

StatusREGISTERED

Serial Number71379928

Registration No.342440

Status DateJun 27, 2026

Mark TypeTypeset (words/letters/numbers)

Attorney Docket61004US007

Status DescriptionLive and registered, renewed

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 046Class 46

US codes: 046

First use anywhere: Oct 14, 1933

First use in commerce: Oct 14, 1933

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

35 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jun 27, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 27, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SIXTH RENEWAL - 10 YRS)

Jun 27, 2026

REGISTERED AND RENEWED (SIXTH RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jun 27, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Apr 27, 2026

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jan 19, 2026

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 07, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 07, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 07, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 07, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 07, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 14, 2022

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 14, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 14, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Dec 14, 2022

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 14, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 14, 2022

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 26, 2019

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 26, 2019

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

May 04, 2016

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIFTH RENEWAL - 10 YRS)

May 04, 2016

REGISTERED AND RENEWED (FIFTH RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

May 04, 2016

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

May 03, 2016

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Feb 25, 2016

TEAS SECTION 8 & 9 RECEIVED

CASE FILE IN TICRS

Jan 12, 2009

CASE FILE IN TICRS

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Nov 27, 2006

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)

Nov 27, 2006

REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)

ASSIGNED TO PARALEGAL

Nov 20, 2006

ASSIGNED TO PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Jul 28, 2006

TEAS SECTION 8 & 9 RECEIVED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Oct 29, 1996

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8

Sep 03, 1996

REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8

AMENDMENT UNDER SECTION 7 - PROCESSED

Sep 20, 1991

AMENDMENT UNDER SECTION 7 - PROCESSED

Aug 02, 1991

AMENDMENT UNDER SECTION 7 - PROCESSED

SEC 7 REQUEST FILED

May 06, 1991

SEC 7 REQUEST FILED

REGISTERED AND RENEWED (SECOND RENEWAL - 20 YRS)

Jan 19, 1977

REGISTERED AND RENEWED (SECOND RENEWAL - 20 YRS)

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THE BREAKFAST OF CHAMPIONS

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