Who owns the THE HIT WILL SURPRISE YOU trademark?

The THE HIT WILL SURPRISE YOU trademark is owned by BENCHMARK BEVERAGE COMPANY, LLC.

What class is the THE HIT WILL SURPRISE YOU trademark registered in?

The THE HIT WILL SURPRISE YOU trademark is registered in Class 032 (Beer & non-alcoholic beverages).

What is the serial number for THE HIT WILL SURPRISE YOU?

The USPTO serial number for THE HIT WILL SURPRISE YOU is 99215055.

What is the registration number for THE HIT WILL SURPRISE YOU?

THE HIT WILL SURPRISE YOU is registered under USPTO registration number 7950177.

THE

USPTO Trademark Record

REGISTERED

THE HIT WILL SURPRISE YOU

SN 99215055·Reg 7950177·Filed Jun 03, 2025

Owner BENCHMARK BEVERAGE COMPANY, LLC

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

THE HIT WILL SURPRISE YOU (Serial No. 99215055), Registration No. 7950177, is a registered US trademark filed on Jun 03, 2025 by BENCHMARK BEVERAGE COMPANY, LLC. This trademark covers Class 032 (Beer & non-alcoholic beverages).

early section 8: September 16, 2031

Mark Intelligence

THE HIT WILL SURPRISE YOU (Reg. #7950177) is a registered US trademark that has been protecting its owner, BENCHMARK BEVERAGE COMPANY, LLC, since 2025. The mark covers Class 032 (Beer & non-alcoholic beverages). Goods and services include Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparati.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jun 03, 2025

SERIAL

99215055

REG#

7950177

REGISTERED

Sep 16, 2025

Owner

Applicant

BENCHMARK BEVERAGE COMPANY, LLC

Entity

LLC

State

Address

31690 Glendale St., Livonia, MI, 48150

Country

Attorney

NameSHANNON SMITH

Law firm

SHANNON SMITH Reising Ethington P.C.

Docket

8864-3003-1

Address

755 West Big Beaver Road, Suite 1850, Troy, MI 48084, United States

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Filing Information

StatusREGISTERED

Filing DateJun 03, 2025

Serial Number99215055

Registration No.7950177

Registration DateSep 16, 2025

Status DateSep 16, 2025

Published for OppositionJul 29, 2025

Mark TypeStandard characters

Attorney Docket8864-3003-1

Status DescriptionLive and registered

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 032Beer & non-alcoholic beverages

US codes: 045, 046, 048

First use anywhere: May 01, 2025

First use in commerce: May 01, 2025

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

10 events

REGISTERED-PRINCIPAL REGISTER

Sep 16, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Sep 16, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Jul 29, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 29, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 23, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 24, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jun 23, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Jun 03, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Jun 03, 2025

APPLICATION FILING RECEIPT MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 03, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

THE HIT WILL SURPRISE YOU

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Other Marks by BENCHMARK BEVERAGE COMPANY, LLC

Other Marks in Class 032 — Beer & non-alcoholic beverages

Other Marks by SHANNON SMITH

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