Who owns the THE NEW STANDARD trademark?

The THE NEW STANDARD trademark is owned by The New Standard, LLC.

What is the serial number for THE NEW STANDARD?

The USPTO serial number for THE NEW STANDARD is 99171185.

What is the registration number for THE NEW STANDARD?

THE NEW STANDARD is registered under USPTO registration number 8060050.

Sealvo

Home Search: THE NEW STANDARDTHE NEW STANDARD #99171185

Back

Updated Sep 27, 2026·15 searches this week

View on USPTO TSDR Find similar marks

THE

USPTO Trademark Record

REGISTERED

THE NEW STANDARD

Q: What class is the THE NEW STANDARD trademark registered in?

The THE NEW STANDARD trademark is registered in Class 035 (Advertising, business management & retail services), Class 041 (Education & entertainment services).

SN 99171185·Reg 8060050·Filed May 06, 2025

Owner The New Standard, LLC

Advertising; business management, organization and administration; office functions.; Education; providing of training; entertainment; sporting and cultural activities.

THE NEW STANDARD (Serial No. 99171185), Registration No. 8060050, is a registered US trademark filed on May 06, 2025 by The New Standard, LLC. This trademark covers Class 035 (Advertising, business management & retail services), Class 041 (Education & entertainment services).

early section 8: December 09, 2031

Conflict Analysis

Full conflict analysis for THE NEW STANDARD (SN 99171185) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

THE NEW STANDARD (Reg. #8060050) is a registered US trademark that has been protecting its owner, The New Standard, LLC, since 2025. The mark covers Class 035 (Advertising, business management & retail services) and Class 041 (Education & entertainment services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Education; providing of training; .... The mark faced 1 opposition proceeding during prosecution.

FILED

May 06, 2025

SERIAL

99171185

REG#

8060050

REGISTERED

Dec 09, 2025

Filing Information

StatusREGISTERED

Filing DateMay 06, 2025

Serial Number99171185

Registration No.8060050

Registration DateDec 09, 2025

Status DateDec 09, 2025

Published for OppositionOct 21, 2025

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Apr 18, 2025

First use in commerce: Apr 18, 2025

Advertising; business management, organization and administration; office functions.

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Apr 18, 2025

First use in commerce: Apr 18, 2025

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

17 events

REGISTERED-PRINCIPAL REGISTER

Dec 09, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Dec 09, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Oct 21, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Oct 21, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 16, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 16, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 16, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 15, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Sep 23, 2025

ASSIGNED TO EXAMINER

EXAMINERS AMENDMENT -WRITTEN

Sep 23, 2025

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Sep 23, 2025

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Sep 23, 2025

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Sep 23, 2025

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 23, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION ENTERED

May 06, 2025

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 06, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

May 06, 2025

APPLICATION FILING RECEIPT MAILED

Other Marks by The New Standard, LLC

Additional USPTO filings from the same owner.

NEW

NEW STANDARD INC.

86730457

THE NEW STANDARD, LLC

ABANDONED

NSN

NS NEW STANDARD INC.

86730456

THE NEW STANDARD, LLC

ABANDONED

Other Marks in Class 035 — Advertising, business management & retail services

Recently filed and registered marks in the same international class.

THE

THE NEW STANDARD

98850185

Stills Licensing LLC

PENDING

THE

THE NEW STANDARD

77897937

Associated Auction Services, LLC

ABANDONED

THE

THE NEW STANDARD

86712584

Puff Corp.

ABANDONED

THE

THE NEW STANDARD

86480442

VM Innovations, Inc.

ABANDONED

Other Marks by NANCY KENNEDY

Additional USPTO filings handled by the same attorney of record.

QUA

QUADIENT

79235853

REGISTERED

DIA

DIAMOND WTG ENGINEERING & SERVICES

90899327

REGISTERED

WIN

WINDCAST

98546902

REGISTERED

DIA

DIAMOND WTG ENGINEERING & SERVICES

90899288

REGISTERED

THE NEW STANDARD

Run a conflict check

Other Marks by The New Standard, LLC

Other Marks in Class 035 — Advertising, business management & retail services

Other Marks by NANCY KENNEDY

Get pre-filing clearance

Search 15M+ trademarks

Resources

Company