Who owns the THE RIGHT CHOICE trademark?

The THE RIGHT CHOICE trademark is owned by Advisors Best LLC.

What class is the THE RIGHT CHOICE trademark registered in?

The THE RIGHT CHOICE trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for THE RIGHT CHOICE?

The USPTO serial number for THE RIGHT CHOICE is 86655111.

What is the registration number for THE RIGHT CHOICE?

THE RIGHT CHOICE is registered under USPTO registration number 4939205.

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Section 8/9 declaration window

April 21, 2036

3455 days remaining

THE

THE RIGHT CHOICE

REGISTERED

Serial: 86655111
Reg: 4939205
Filed: Jun 08, 2015
Owner: Advisors Best LLC

Financial, monetary and banking services; insurance services; real estate services.

What to file next

Section 9 renewal, filed with a Section 8 declaration

When: Due between the ninth and tenth anniversary of registration, then before each tenth anniversary after that.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed renewal cancels the registration, and there is no revival route for it.

How Section 9 renewal works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Feb 29, 2012

First use in commerce: Feb 29, 2012

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

21 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jun 21, 2026

Code APRE

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 21, 2026

Code 89AG

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jun 21, 2026

Code RNL1

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jun 21, 2026

Code NA89

TEAS SECTION 8 & 9 RECEIVED

Apr 17, 2026

Code E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Apr 19, 2025

Code REM2

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 10, 2021

Code APRE

REGISTERED - SEC. 8 (6-YR) ACCEPTED

Sep 10, 2021

Code 8.OK

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

Sep 10, 2021

Code NAS8

TEAS SECTION 8 RECEIVED

May 07, 2021

Code ES8R

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Apr 19, 2021

Code REM1

REGISTERED-PRINCIPAL REGISTER

Apr 19, 2016

Code R.PR

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

Mar 11, 2016

Code ETOP

EXTENSION OF TIME TO OPPOSE RECEIVED

Nov 23, 2015

Code ETOF

PUBLISHED FOR OPPOSITION

Oct 27, 2015

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Oct 27, 2015

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 07, 2015

Code NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 23, 2015

Code CNSA

ASSIGNED TO EXAMINER

Sep 17, 2015

Code DOCK

NEW APPLICATION ENTERED

Jun 11, 2015

Code NWAP

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 11, 2015

Code NWOS

THE RIGHT CHOICE

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