Who owns the THE ULTIMATE CHOICE trademark?

The THE ULTIMATE CHOICE trademark is owned by AMERITAS LIFE INSURANCE CORP..

What class is the THE ULTIMATE CHOICE trademark registered in?

The THE ULTIMATE CHOICE trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for THE ULTIMATE CHOICE?

The USPTO serial number for THE ULTIMATE CHOICE is 74163546.

What is the registration number for THE ULTIMATE CHOICE?

THE ULTIMATE CHOICE is registered under USPTO registration number 1759236.

Sealvo

Home Search: THE ULTIMATE CHOICETHE ULTIMATE CHOICE #74163546

Back

Updated Sep 18, 2026·32 searches this week

View on USPTO TSDR Find similar marks

THE

USPTO Trademark Record

ABANDONED

THE ULTIMATE CHOICE

SN 74163546·Reg 1759236·Filed May 06, 1991

Owner AMERITAS LIFE INSURANCE CORP.

Financial, monetary and banking services; insurance services; real estate services.

THE ULTIMATE CHOICE (Serial No. 74163546), Registration No. 1759236, is a abandoned US trademark filed on May 06, 1991 by AMERITAS LIFE INSURANCE CORP.. This trademark covers Class 036 (Insurance, financial & real estate services).

Conflict Analysis

Full conflict analysis for THE ULTIMATE CHOICE (SN 74163546) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

THE ULTIMATE CHOICE (Reg. #1759236) is an abandoned US trademark that was filed in 1991 but has since been abandoned. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

May 06, 1991

SERIAL

74163546

REG#

1759236

REGISTERED

Mar 16, 1993

Filing Information

StatusABANDONED

Filing DateMay 06, 1991

Serial Number74163546

Registration No.1759236

Registration DateMar 16, 1993

Status DateDec 20, 2003

Published for OppositionMar 31, 1992

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 101, 102

First use anywhere: Oct 31, 1990

First use in commerce: Apr 30, 1991

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

15 events

CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9

Dec 20, 2003

CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Aug 25, 1999

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Mar 16, 1999

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Mar 16, 1993

REGISTERED-PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jan 25, 1993

ASSIGNED TO EXAMINER

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jan 25, 1993

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

Jan 12, 1993

STATEMENT OF USE PROCESSING COMPLETE

USE AMENDMENT FILED

Dec 11, 1992

USE AMENDMENT FILED

NOA MAILED - SOU REQUIRED FROM APPLICANT

Jun 23, 1992

NOA MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Mar 31, 1992

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Feb 28, 1992

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 06, 1991

APPROVED FOR PUB - PRINCIPAL REGISTER

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 21, 1991

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

Aug 28, 1991

NON-FINAL ACTION MAILED

ASSIGNED TO EXAMINER

Aug 12, 1991

ASSIGNED TO EXAMINER

Other Marks by AMERITAS LIFE INSURANCE CORP.

Additional USPTO filings from the same owner.

GAM

GAMEPLAN BY AMERITAS

98290801

Ameritas Life Insurance Corp.

REGISTERED

AME

AMERITAS

90401920

Ameritas Life Insurance Corp.

REGISTERED

AME

AMERITAS

90401911

Ameritas Life Insurance Corp.

REGISTERED

FOC

FOCUS

73620773

AMERITAS LIFE INSURANCE CORP.

REGISTERED

Other Marks in Class 036 — Insurance, financial & real estate services

Recently filed and registered marks in the same international class.

THE

THE ULTIMATE CHOICE

77054780

Ameritas Holding Company

REGISTERED

THE

THE ULTIMATE ASSET

98516588

Insurance And Estate Strategies LLC

REGISTERED

THE

THE ULTIMATE 401K

77936534

Ultimate Retirement Products, Inc.

REGISTERED

CHO

CHOICE

88940430

My Retirement Account Services, LLC

REGISTERED

Other Marks by David M. Williams

Additional USPTO filings handled by the same attorney of record.

ENS

$ENSIBLE CHOICE

77217565

REGISTERED

THE

THE ULTIMATE CHOICE

77054780

REGISTERED

EYE

EYECHOICE

78750459

REGISTERED

AME

AMERITAS PEARL PLANS

78846607

REGISTERED

THE ULTIMATE CHOICE

Run a conflict check

Other Marks by AMERITAS LIFE INSURANCE CORP.

Other Marks in Class 036 — Insurance, financial & real estate services

Other Marks by David M. Williams

Get pre-filing clearance

Search 15M+ trademarks

Resources

Company