Who owns the THE WAY IT OUGHT TO BE trademark?

The THE WAY IT OUGHT TO BE trademark is owned by U.S. Smokeless Tobacco Company, LLC.

What class is the THE WAY IT OUGHT TO BE trademark registered in?

The THE WAY IT OUGHT TO BE trademark is registered in Class 034 (Tobacco, smokers' articles & e-cigarettes).

What is the serial number for THE WAY IT OUGHT TO BE?

The USPTO serial number for THE WAY IT OUGHT TO BE is 86869009.

What is the registration number for THE WAY IT OUGHT TO BE?

THE WAY IT OUGHT TO BE is registered under USPTO registration number 5022324.

THE WAY IT OUGHT TO BE - Owned by U.S. Smokeless Tobacco Company, LLC - (Class 034)

What to file next

Section 9 renewal, filed with a Section 8 declaration

When: Due between the ninth and tenth anniversary of registration, then before each tenth anniversary after that.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed renewal cancels the registration, and there is no revival route for it.

How Section 9 renewal works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 034Tobacco, smokers' articles & e-cigarettes

US codes: 002, 008, 009, 017

First use anywhere: Apr 30, 2014

First use in commerce: Jan 31, 2015

Tobacco and tobacco substitutes; cigarettes and cigars; electronic cigarettes and oral vaporizers for smokers; smokers' articles; matches.

This description is as filed with the USPTO and defines the scope of trademark protection.

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Status History

25 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 27, 2026

Code APRE

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Oct 27, 2026

Code 89AG

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Oct 27, 2026

Code RNL1

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Oct 27, 2026

Code NA89

TEAS SECTION 8 & 9 RECEIVED

Aug 10, 2026

Code E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Aug 16, 2025

Code REM2

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Mar 29, 2024

Code COAR

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Mar 29, 2024

Code CHAN

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 29, 2024

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 29, 2024

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 29, 2024

Code TCCA

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Aug 15, 2023

Code APRE

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Aug 15, 2023

Code C15A

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Aug 15, 2023

Code NA85

TEAS SECTION 8 & 15 RECEIVED

Feb 16, 2023

Code E815

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Aug 16, 2021

Code REM1

REGISTERED-PRINCIPAL REGISTER

Aug 16, 2016

Code R.PR

PUBLISHED FOR OPPOSITION

May 31, 2016

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

May 31, 2016

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 11, 2016

Code NONP

ASSIGNED TO EXAMINER

Apr 22, 2016

Code DOCK

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 22, 2016

Code CNSA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 06, 2016

Code TCCA

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jan 15, 2016

Code NWOS

NEW APPLICATION ENTERED

Jan 11, 2016

Code NWAP

Other Marks by U.S. Smokeless Tobacco Company, LLC

Additional USPTO filings from the same owner.

HEA

HEATGRID

97808312

U.S. Smokeless Tobacco Company LLC

REGISTERED

KET

KETLE

98327539

U.S. Smokeless Tobacco Company LLC

REGISTERED

SWI

SWIC

97292050

U.S. Smokeless Tobacco Company LLC

REGISTERED

97448717

U.S. Smokeless Tobacco Company LLC

REGISTERED

Other Marks in Class 034 — Tobacco, smokers' articles & e-cigarettes

Recently filed and registered marks in the same international class.

THE

THE NATURAL WAY TO ROLL

85135870

HBI INNOVATIONS LLP

REGISTERED

WAY

76285533

QUALITY TRADING, INC.

REGISTERED

THE

THE CALIFORNIA WAY

88664511

Stardust Mission Control, LLC

REGISTERED

MAD

MADE TO BE FUGLY

88379366

Tobacco & Cigar Distribution Corp.

REGISTERED

Other Marks by Robyn Y. Ettricks, Esq.

Additional USPTO filings handled by the same attorney of record.

MID

MIDDLETON'S BLACK & MILD

86802004

REGISTERED

ALT

ALTRIA

76335234

REGISTERED

MID

MIDDLETON'S CHERRY BLEND

72194904

REGISTERED

MID

MIDDLETON'S CHERRY BLEND

72194905

REGISTERED

THE WAY IT OUGHT TO BE

What to file next

Full Goods & Services

Filing Basis & Declarations

Other Marks by U.S. Smokeless Tobacco Company, LLC

Other Marks in Class 034 — Tobacco, smokers' articles & e-cigarettes

Other Marks by Robyn Y. Ettricks, Esq.

Get pre-filing clearance

Search 14M+ trademarks

Run a conflict check

Industries

USPTO Deadlines

Compare

Resources

Company

Exceptions