Who owns the THEORY trademark?

The THEORY trademark is owned by Blue Vista Capital Management, LLC.

What class is the THEORY trademark registered in?

The THEORY trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for THEORY?

The USPTO serial number for THEORY is 88205384.

What is the registration number for THEORY?

THEORY is registered under USPTO registration number 5787198.

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Updated Sep 16, 2026·38 searches this week

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THE

USPTO Trademark Record

REGISTERED

THEORY

SN 88205384·Reg 5787198·Filed Nov 26, 2018

Owner Blue Vista Capital Management, LLC

Financial, monetary and banking services; insurance services; real estate services.

THEORY (Serial No. 88205384), Registration No. 5787198, is a registered US trademark filed on Nov 26, 2018 by Blue Vista Capital Management, LLC. This trademark covers Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: June 25, 2029

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Full conflict analysis for THEORY (SN 88205384) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

THEORY (Reg. #5787198) is a registered US trademark that has been protecting its owner, Blue Vista Capital Management, LLC, since 2018. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Nov 26, 2018

SERIAL

88205384

REG#

5787198

REGISTERED

Jun 25, 2019

Filing Information

StatusREGISTERED

Filing DateNov 26, 2018

Serial Number88205384

Registration No.5787198

Registration DateJun 25, 2019

Status DateSep 30, 2025

Published for OppositionApr 09, 2019

Filing Basis & Declarations

Filed as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Jun 28, 2017

First use in commerce: Jun 28, 2017

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

18 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 29, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 29, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 29, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 30, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Sep 30, 2025

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Sep 30, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

May 21, 2025

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jun 25, 2024

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 16, 2019

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 16, 2019

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

REGISTERED-PRINCIPAL REGISTER

Jun 25, 2019

REGISTERED-PRINCIPAL REGISTER

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Apr 09, 2019

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

PUBLISHED FOR OPPOSITION

Apr 09, 2019

PUBLISHED FOR OPPOSITION

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Mar 20, 2019

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 27, 2019

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Feb 26, 2019

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Dec 13, 2018

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Nov 29, 2018

NEW APPLICATION ENTERED

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ABANDONED

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