Who owns the THEY'RE REAL trademark?

The THEY'RE REAL trademark is owned by Benefit Cosmetics LLC.

What class is the THEY'RE REAL trademark registered in?

The THEY'RE REAL trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for THEY'RE REAL?

The USPTO serial number for THEY'RE REAL is 85174438.

What is the registration number for THEY'RE REAL?

THEY'RE REAL is registered under USPTO registration number 4071771.

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THE

USPTO Trademark Record

REGISTERED

THEY'RE REAL

SN 85174438·Reg 4071771·Filed Nov 11, 2010

Owner Benefit Cosmetics LLC

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

THEY'RE REAL (Serial No. 85174438), Registration No. 4071771, is a registered US trademark filed on Nov 11, 2010 by Benefit Cosmetics LLC. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

Section 8/9 declaration window: December 15, 2031

Mark Intelligence

THEY'RE REAL (Reg. #4071771) is a registered US trademark that has been protecting its owner, Benefit Cosmetics LLC, since 2010. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Nov 11, 2010

SERIAL

85174438

REG#

4071771

REGISTERED

Dec 13, 2011

Filing Information

StatusREGISTERED

Filing DateNov 11, 2010

Serial Number85174438

Registration No.4071771

Registration DateDec 13, 2011

Status DateApr 11, 2022

Published for OppositionMar 01, 2011

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

International Filings

Madrid Protocol2 filings

This mark has 2 Madrid Protocol filings on record with the USPTO.

1059185

480Nov 17, 2010

1471468

480Apr 29, 2019

Source: USPTO Madrid International Filing Requests

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Mar 31, 2011

First use in commerce: May 31, 2011

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

47 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 09, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 09, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 09, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 11, 2022

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 11, 2022

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Apr 11, 2022

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Apr 11, 2022

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Dec 13, 2021

TEAS SECTION 8 & 9 RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 20, 2021

TEAS CHANGE OF CORRESPONDENCE RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Dec 13, 2020

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

NOTICE OF SUIT

Aug 18, 2020

NOTICE OF SUIT

Jul 31, 2020

NOTICE OF SUIT

May 28, 2020

NOTICE OF SUIT

Apr 02, 2020

NOTICE OF SUIT

Oct 09, 2018

NOTICE OF SUIT

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 07, 2017

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Mar 07, 2017

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Mar 07, 2017

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 03, 2017

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS SECTION 8 & 15 RECEIVED

Jan 03, 2017

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Dec 13, 2016

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 15, 2015

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 15, 2015

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Sep 14, 2015

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Sep 14, 2015

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 05, 2014

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 05, 2014

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

REGISTERED-PRINCIPAL REGISTER

Dec 13, 2011

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED

Nov 09, 2011

NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED

ASSIGNED TO LIE

Nov 08, 2011

ASSIGNED TO LIE

LAW OFFICE REGISTRATION REVIEW COMPLETED

Nov 08, 2011

LAW OFFICE REGISTRATION REVIEW COMPLETED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Nov 07, 2011

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Oct 19, 2011

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Oct 19, 2011

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Oct 17, 2011

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Oct 17, 2011

USE AMENDMENT FILED

NOA MAILED - SOU REQUIRED FROM APPLICANT

Apr 26, 2011

NOA MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Mar 01, 2011

PUBLISHED FOR OPPOSITION

CORRECTION FROM THE IB EXAMINED, NO ACTION IS NEEDED

Feb 28, 2011

CORRECTION FROM THE IB EXAMINED, NO ACTION IS NEEDED

NOTICE OF PUBLICATION

Feb 09, 2011

NOTICE OF PUBLICATION

LAW OFFICE PUBLICATION REVIEW COMPLETED

Jan 24, 2011

LAW OFFICE PUBLICATION REVIEW COMPLETED

ASSIGNED TO LIE

Jan 19, 2011

ASSIGNED TO LIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Dec 30, 2010

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Dec 29, 2010

ASSIGNED TO EXAMINER

NOTICE OF PSEUDO MARK MAILED

Nov 17, 2010

NOTICE OF PSEUDO MARK MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Nov 16, 2010

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Nov 15, 2010

NEW APPLICATION ENTERED

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