Who owns the THIS IS HOW trademark?

The THIS IS HOW trademark is owned by Blue Cross and Blue Shield Association.

What is the serial number for THIS IS HOW?

The USPTO serial number for THIS IS HOW is 88980261.

What is the registration number for THIS IS HOW?

THIS IS HOW is registered under USPTO registration number 6570281.

THI

USPTO Trademark Record

REGISTERED

THIS IS HOW

Q: What class is the THIS IS HOW trademark registered in?

The THIS IS HOW trademark is registered in Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services), Class 044 (Medical, veterinary & beauty care services).

SN 88980261·Reg 6570281·Filed Oct 04, 2018

Owner Blue Cross and Blue Shield Association

Advertising; business management, organization and administration; office functions.; Financial, monetary and banking services; insurance services; real estate services.; Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, aquaculture, horticulture and forestry services.

THIS IS HOW (Serial No. 88980261), Registration No. 6570281, is a registered US trademark filed on Oct 04, 2018 by Blue Cross and Blue Shield Association. This trademark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services), Class 044 (Medical, veterinary & beauty care services).

early section 8: November 23, 2027

Mark Intelligence

THIS IS HOW (Reg. #6570281) is a registered US trademark that has been protecting its owner, Blue Cross and Blue Shield Association, since 2018. The mark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services) and Class 044 (Medical, veterinary & beauty care services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Financial, monetary and banking se.... The mark faced 1 opposition proceeding during prosecution.

FILED

Oct 04, 2018

SERIAL

88980261

REG#

6570281

REGISTERED

Nov 23, 2021

Owner

Applicant

Blue Cross and Blue Shield Association

Entity

Not Provided

State

Address

200 East Randolph Street, Suite 1800, Chicago, IL, 60601

Country

Attorney

NameStacey J. Watson, Esq.

Law firm

Stacey J. Watson, Esq. Markery Law LLC

Docket

US-BCBS-263A

Address

P.O. Box 84150, Gaithersburg, MD 20883-4150, United States

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Filing Information

StatusREGISTERED

Filing DateOct 04, 2018

Serial Number88980261

Registration No.6570281

Registration DateNov 23, 2021

Status DateNov 23, 2021

Published for OppositionOct 22, 2019

Mark TypeDesign with words

Attorney DocketUS-BCBS-263A

Status DescriptionLive and registered

Filing Signals

FILED

2018

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Dec 31, 2018

First use in commerce: Dec 31, 2018

Advertising; business management, organization and administration; office functions.

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Dec 31, 2018

First use in commerce: Dec 31, 2018

Financial, monetary and banking services; insurance services; real estate services.

Class 044Medical, veterinary & beauty care services

US codes: 100, 101

First use anywhere: Dec 31, 2018

First use in commerce: Dec 31, 2018

Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, aquaculture, horticulture and forestry services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

63 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 08, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Mar 08, 2024

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Mar 08, 2024

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 08, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 08, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

REGISTERED-PRINCIPAL REGISTER

Nov 23, 2021

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Oct 19, 2021

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Oct 18, 2021

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

TEAS/EMAIL CORRESPONDENCE ENTERED

Aug 13, 2021

TEAS/EMAIL CORRESPONDENCE ENTERED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Aug 13, 2021

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Aug 06, 2021

TEAS RESPONSE TO OFFICE ACTION RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 04, 2021

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Aug 04, 2021

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 04, 2021

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Aug 04, 2021

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Aug 04, 2021

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Feb 08, 2021

NOTIFICATION OF NON-FINAL ACTION E-MAILED

NON-FINAL ACTION E-MAILED

Feb 08, 2021

NON-FINAL ACTION E-MAILED

SU - NON-FINAL ACTION - WRITTEN

Feb 08, 2021

SU - NON-FINAL ACTION - WRITTEN

ASSIGNED TO LIE

Feb 02, 2021

ASSIGNED TO LIE

NOTICE OF DESIGN SEARCH CODE E-MAILED

Jan 22, 2021

NOTICE OF DESIGN SEARCH CODE E-MAILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jan 22, 2021

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 2 GRANTED

Jan 21, 2021

SOU EXTENSION 2 GRANTED

STATEMENT OF USE PROCESSING COMPLETE

Jan 21, 2021

STATEMENT OF USE PROCESSING COMPLETE

DIVISIONAL PROCESSING COMPLETE

Jan 21, 2021

DIVISIONAL PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jan 11, 2021

CASE ASSIGNED TO INTENT TO USE PARALEGAL

TEAS STATEMENT OF USE RECEIVED

Dec 17, 2020

TEAS STATEMENT OF USE RECEIVED

TEAS REQUEST TO DIVIDE RECEIVED

Dec 17, 2020

TEAS REQUEST TO DIVIDE RECEIVED

SOU TEAS EXTENSION RECEIVED

Dec 17, 2020

SOU TEAS EXTENSION RECEIVED

USE AMENDMENT FILED

Dec 17, 2020

USE AMENDMENT FILED

SOU EXTENSION 2 FILED

Dec 17, 2020

SOU EXTENSION 2 FILED

DIVISIONAL REQUEST RECEIVED

Dec 17, 2020

DIVISIONAL REQUEST RECEIVED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jun 16, 2020

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Jun 12, 2020

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 GRANTED

Jun 12, 2020

SOU EXTENSION 1 GRANTED

SOU EXTENSION 1 FILED

Jun 12, 2020

SOU EXTENSION 1 FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Dec 17, 2019

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Oct 22, 2019

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Oct 22, 2019

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 02, 2019

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

LAW OFFICE PUBLICATION REVIEW COMPLETED

Sep 17, 2019

LAW OFFICE PUBLICATION REVIEW COMPLETED

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 10, 2019

APPROVED FOR PUB - PRINCIPAL REGISTER

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Sep 09, 2019

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINERS AMENDMENT -WRITTEN

Sep 09, 2019

EXAMINERS AMENDMENT -WRITTEN

EXAMINER'S AMENDMENT ENTERED

Sep 09, 2019

EXAMINER'S AMENDMENT ENTERED

EXAMINERS AMENDMENT E-MAILED

Sep 09, 2019

EXAMINERS AMENDMENT E-MAILED

NON-FINAL ACTION E-MAILED

Sep 06, 2019

NON-FINAL ACTION E-MAILED

NON-FINAL ACTION WRITTEN

Sep 06, 2019

NON-FINAL ACTION WRITTEN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Sep 06, 2019

NOTIFICATION OF NON-FINAL ACTION E-MAILED

PREVIOUS ALLOWANCE COUNT WITHDRAWN

Aug 12, 2019

PREVIOUS ALLOWANCE COUNT WITHDRAWN

WITHDRAWN FROM PUB - OG REVIEW QUERY

Jul 16, 2019

WITHDRAWN FROM PUB - OG REVIEW QUERY

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 03, 2019

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 03, 2019

TEAS/EMAIL CORRESPONDENCE ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 03, 2019

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO LIE

Jul 01, 2019

ASSIGNED TO LIE

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jun 25, 2019

TEAS RESPONSE TO OFFICE ACTION RECEIVED

NON-FINAL ACTION WRITTEN

Dec 27, 2018

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Dec 27, 2018

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Dec 27, 2018

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Dec 23, 2018

ASSIGNED TO EXAMINER

NOTICE OF DESIGN SEARCH CODE E-MAILED

Oct 16, 2018

NOTICE OF DESIGN SEARCH CODE E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Oct 15, 2018

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Oct 08, 2018

NEW APPLICATION ENTERED

THIS IS HOW

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