Who owns the TODAY WE PLAY trademark?

The TODAY WE PLAY trademark is owned by TRU KIDS INC..

What class is the TODAY WE PLAY trademark registered in?

The TODAY WE PLAY trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for TODAY WE PLAY?

The USPTO serial number for TODAY WE PLAY is 87568974.

What is the registration number for TODAY WE PLAY?

TODAY WE PLAY is registered under USPTO registration number 5837178.

Sealvo

Home Search: TODAY WE PLAYTODAY WE PLAY #87568974

Back

Updated Sep 17, 2026·29 searches this week

View on USPTO TSDR Find similar marks

TOD

USPTO Trademark Record

REGISTERED

TODAY WE PLAY

SN 87568974·Reg 5837178·Filed Aug 15, 2017

Owner TRU KIDS INC.

Advertising; business management, organization and administration; office functions.

TODAY WE PLAY (Serial No. 87568974), Registration No. 5837178, is a registered US trademark filed on Aug 15, 2017 by TRU KIDS INC.. This trademark covers Class 035 (Advertising, business management & retail services).

Section 8/9 declaration window: August 20, 2029

Conflict Analysis

Full conflict analysis for TODAY WE PLAY (SN 87568974) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

TODAY WE PLAY (Reg. #5837178) is a registered US trademark that has been protecting its owner, TRU KIDS INC., since 2017. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Aug 15, 2017

SERIAL

87568974

REG#

5837178

REGISTERED

Aug 20, 2019

Filing Information

StatusREGISTERED

Filing DateAug 15, 2017

Serial Number87568974

Registration No.5837178

Registration DateAug 20, 2019

Status DateDec 01, 2025

Published for OppositionJun 04, 2019

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 Accepted

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Aug 01, 2017

First use in commerce: Aug 01, 2017

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

53 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Dec 01, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED

Dec 01, 2025

REGISTERED - SEC. 8 (6-YR) ACCEPTED

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

Dec 01, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

TEAS SECTION 8 RECEIVED

Aug 01, 2025

TEAS SECTION 8 RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Mar 31, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Mar 31, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 31, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 31, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 31, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Aug 20, 2024

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 01, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 01, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 01, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 23, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 23, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 23, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 13, 2021

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 13, 2021

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 13, 2021

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Apr 13, 2021

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 13, 2021

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 13, 2021

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

REGISTERED-PRINCIPAL REGISTER

Aug 20, 2019

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Jun 04, 2019

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jun 04, 2019

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 15, 2019

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

May 01, 2019

APPROVED FOR PUB - PRINCIPAL REGISTER

LAW OFFICE PUBLICATION REVIEW COMPLETED

May 01, 2019

LAW OFFICE PUBLICATION REVIEW COMPLETED

JURISDICTION RESTORED TO EXAMINING ATTORNEY

Apr 11, 2019

JURISDICTION RESTORED TO EXAMINING ATTORNEY

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Feb 06, 2019

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

ACTION CONTINUING FINAL - COMPLETED

Feb 04, 2019

ACTION CONTINUING FINAL - COMPLETED

ACTION DENYING REQ FOR RECON E-MAILED

Feb 04, 2019

ACTION DENYING REQ FOR RECON E-MAILED

NOTIFICATION OF ACTION DENYING REQ FOR RECON E-MAILED

Feb 04, 2019

NOTIFICATION OF ACTION DENYING REQ FOR RECON E-MAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jan 17, 2019

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jan 17, 2019

TEAS/EMAIL CORRESPONDENCE ENTERED

ASSIGNED TO LIE

Jan 14, 2019

ASSIGNED TO LIE

EXPARTE APPEAL RECEIVED AT TTAB

Jan 10, 2019

EXPARTE APPEAL RECEIVED AT TTAB

JURISDICTION RESTORED TO EXAMINING ATTORNEY

Jan 10, 2019

JURISDICTION RESTORED TO EXAMINING ATTORNEY

EX PARTE APPEAL-INSTITUTED

Jan 10, 2019

EX PARTE APPEAL-INSTITUTED

TEAS REQUEST FOR RECONSIDERATION RECEIVED

Jan 10, 2019

TEAS REQUEST FOR RECONSIDERATION RECEIVED

FINAL REFUSAL WRITTEN

Jul 10, 2018

FINAL REFUSAL WRITTEN

FINAL REFUSAL E-MAILED

Jul 10, 2018

FINAL REFUSAL E-MAILED

NOTIFICATION OF FINAL REFUSAL EMAILED

Jul 10, 2018

NOTIFICATION OF FINAL REFUSAL EMAILED

TEAS/EMAIL CORRESPONDENCE ENTERED

May 30, 2018

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

May 29, 2018

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

May 29, 2018

CORRESPONDENCE RECEIVED IN LAW OFFICE

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Nov 29, 2017

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

NON-FINAL ACTION WRITTEN

Nov 27, 2017

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Nov 27, 2017

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Nov 27, 2017

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Nov 17, 2017

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 21, 2017

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Aug 18, 2017

NEW APPLICATION ENTERED

Other Marks by TRU KIDS INC.

Additional USPTO filings from the same owner.

TOY

TOYS R US

99555791

TRU Kids Inc.

REGISTERED

PET

PETS R US

97301133

TRU Kids Inc.

REGISTERED

GEO

GEOFFREY'S

78271131

TRU KIDS INC.

REGISTERED

BAB

BABIES "R" US

75017902

TRU KIDS INC.

REGISTERED

Other Marks in Class 035 — Advertising, business management & retail services

Recently filed and registered marks in the same international class.

TOD

TODAY WE PLAY

87568971

TRU KIDS INC.

ABANDONED

PLA

PLAY TALL TODAY

90976084

Play Tall, LLC

REGISTERED

WEP

WE PLAY GREEN

79348126

STIFTELSEN WE PLAY GREEN

REGISTERED

WEK

WE KNOW PLAY

86885054

ADVENTURE MEDIA AND EVENTS, LLC

REGISTERED

Other Marks by Gregg Donnenfeld

Additional USPTO filings handled by the same attorney of record.

WIL

WILLIAM RAST

78977897

REGISTERED

EXP

EXPRESS ONE ELEVEN

86497421

REGISTERED

UNL

UNLOCK YOUR BRAND

88803361

REGISTERED

ODD

ODDITY

87214698

REGISTERED

TODAY WE PLAY

Run a conflict check

Other Marks by TRU KIDS INC.

Other Marks in Class 035 — Advertising, business management & retail services

Other Marks by Gregg Donnenfeld

Get pre-filing clearance

Search 15M+ trademarks

Resources

Company