Who owns the TRUCHOICE trademark?

The TRUCHOICE trademark is owned by TruChoice Financial Group, LLC.

What is the serial number for TRUCHOICE?

The USPTO serial number for TRUCHOICE is 87800946.

What is the registration number for TRUCHOICE?

TRUCHOICE is registered under USPTO registration number 5699017.

TRU

USPTO Trademark Record

REGISTERED

TRUCHOICE

Q: What class is the TRUCHOICE trademark registered in?

The TRUCHOICE trademark is registered in Class 016 (Paper goods, books & stationery), Class 036 (Insurance, financial & real estate services), Class 041 (Education & entertainment services).

SN 87800946·Reg 5699017·Filed Feb 16, 2018

Owner TruChoice Financial Group, LLC

Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.; Financial, monetary and banking services; insurance services; real estate services.; Education; providing of training; entertainment; sporting and cultural activities.

TRUCHOICE (Serial No. 87800946), Registration No. 5699017, is a registered US trademark filed on Feb 16, 2018 by TruChoice Financial Group, LLC. This trademark covers Class 016 (Paper goods, books & stationery), Class 036 (Insurance, financial & real estate services), Class 041 (Education & entertainment services).

Section 8/9 declaration window: March 12, 2029

Mark Intelligence

TRUCHOICE (Reg. #5699017) is a registered US trademark that has been protecting its owner, TruChoice Financial Group, LLC, since 2018. The mark covers Class 016 (Paper goods, books & stationery), Class 036 (Insurance, financial & real estate services) and Class 041 (Education & entertainment services) respectively. Goods and services include Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furnitu.... The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 16, 2018

SERIAL

87800946

REG#

5699017

REGISTERED

Mar 12, 2019

Owner

Applicant

TruChoice Financial Group, LLC

Entity

LLC

State

Address

5701 Golden Hills Drive, Minneapolis, MN, 55416

Country

Attorney

NameMindi M. Richter

Law firm

Mindi M. Richter Shumaker, Loop & Kendrick, LLP

Address

101 E. Kennedy Blvd., Suite 2800, Tampa, FL 33602, United States

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Filing Information

StatusREGISTERED

Filing DateFeb 16, 2018

Serial Number87800946

Registration No.5699017

Registration DateMar 12, 2019

Status DateJul 09, 2025

Published for OppositionSep 04, 2018

Next RenewalMarch 12, 2029

Mark TypeDesign with words

Status DescriptionLive and registered, partial Section 8 and 15 accepted

Filing Signals

FILED

2018

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 016Paper goods, books & stationery

US codes: 002, 005, 022, 023, 029, 037, 038, 050

First use anywhere: Mar 05, 2018

First use in commerce: Mar 05, 2018

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Mar 05, 2018

First use in commerce: Mar 05, 2018

Financial, monetary and banking services; insurance services; real estate services.

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Mar 05, 2018

First use in commerce: Mar 05, 2018

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

38 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 16, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 16, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 16, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 15, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 15, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 15, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jul 09, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jul 09, 2025

REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jul 09, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

Mar 11, 2025

TEAS SECTION 8 & 15 RECEIVED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Sep 25, 2024

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Mar 12, 2024

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Mar 12, 2019

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Feb 08, 2019

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Feb 07, 2019

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

Jan 22, 2019

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jan 16, 2019

CASE ASSIGNED TO INTENT TO USE PARALEGAL

USE AMENDMENT FILED

Dec 14, 2018

USE AMENDMENT FILED

TEAS STATEMENT OF USE RECEIVED

Dec 14, 2018

TEAS STATEMENT OF USE RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 30, 2018

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Sep 04, 2018

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 04, 2018

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 15, 2018

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 26, 2018

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO LIE

Jul 26, 2018

ASSIGNED TO LIE

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 26, 2018

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 26, 2018

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

Jul 11, 2018

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

NOTIFICATION OF PRIORITY ACTION E-MAILED

Mar 27, 2018

NOTIFICATION OF PRIORITY ACTION E-MAILED

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Mar 27, 2018

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

LETTER OF SUSPENSION E-MAILED

Mar 27, 2018

LETTER OF SUSPENSION E-MAILED

SUSPENSION LETTER WRITTEN

Mar 27, 2018

SUSPENSION LETTER WRITTEN

PRIORITY ACTION E-MAILED

Mar 27, 2018

PRIORITY ACTION E-MAILED

PRIORITY ACTION WRITTEN

Mar 27, 2018

PRIORITY ACTION WRITTEN

ASSIGNED TO EXAMINER

Mar 27, 2018

ASSIGNED TO EXAMINER

NOTICE OF DESIGN SEARCH CODE E-MAILED

Feb 27, 2018

NOTICE OF DESIGN SEARCH CODE E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Feb 24, 2018

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Feb 20, 2018

NEW APPLICATION ENTERED

TRUCHOICE

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Other Marks by TruChoice Financial Group, LLC

Other Marks in Class 016 — Paper goods, books & stationery

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