Who owns the TRUE TEXAS BBQ trademark?

The TRUE TEXAS BBQ trademark is owned by H-E-B, LP.

What class is the TRUE TEXAS BBQ trademark registered in?

The TRUE TEXAS BBQ trademark is registered in Class 043 (Food & beverage services, hospitality).

What is the serial number for TRUE TEXAS BBQ?

The USPTO serial number for TRUE TEXAS BBQ is 87049145.

What is the registration number for TRUE TEXAS BBQ?

TRUE TEXAS BBQ is registered under USPTO registration number 5091221.

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Updated Sep 17, 2026·15 searches this week

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TRU

USPTO Trademark Record

REGISTERED

TRUE TEXAS BBQ

SN 87049145·Reg 5091221·Filed May 25, 2016

Owner H-E-B, LP

Services for providing food and drink; temporary accommodation.

TRUE TEXAS BBQ (Serial No. 87049145), Registration No. 5091221, is a registered US trademark filed on May 25, 2016 by H-E-B, LP. This trademark covers Class 043 (Food & beverage services, hospitality).

Section 8/9 declaration window: December 01, 2036

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Mark Intelligence

TRUE TEXAS BBQ (Reg. #5091221) is a registered US trademark that has been protecting its owner, H-E-B, LP, since 2016. The mark covers Class 043 (Food & beverage services, hospitality). Goods and services include Services for providing food and drink; temporary accommodation.. The mark faced 1 opposition proceeding during prosecution.

FILED

May 25, 2016

SERIAL

87049145

REG#

5091221

REGISTERED

Nov 29, 2016

Filing Information

StatusREGISTERED

Filing DateMay 25, 2016

Serial Number87049145

Registration No.5091221

Registration DateNov 29, 2016

Status DateApr 21, 2022

Published for OppositionSep 13, 2016

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 043Food & beverage services, hospitality

US codes: 100, 101

First use anywhere: Jul 26, 2013

First use in commerce: Jul 26, 2013

Services for providing food and drink; temporary accommodation.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

31 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 25, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Feb 25, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Feb 25, 2026

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Feb 25, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Dec 01, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Nov 29, 2025

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 27, 2022

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Oct 27, 2022

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Oct 27, 2022

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Apr 27, 2022

TEAS SECTION 8 & 15 RECEIVED

CANCELLATION DENIED NO. 999999

Apr 21, 2022

CANCELLATION DENIED NO. 999999

CANCELLATION TERMINATED NO. 999999

Apr 21, 2022

CANCELLATION TERMINATED NO. 999999

TTAB RELEASE CASE TO TRADEMARKS

Apr 21, 2022

TTAB RELEASE CASE TO TRADEMARKS

CANCELLATION INSTITUTED NO. 999999

Nov 30, 2021

CANCELLATION INSTITUTED NO. 999999

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Nov 29, 2021

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Sep 12, 2018

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

REGISTERED-PRINCIPAL REGISTER

Nov 29, 2016

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Sep 13, 2016

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 13, 2016

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 24, 2016

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO LIE

Aug 10, 2016

ASSIGNED TO LIE

LAW OFFICE PUBLICATION REVIEW COMPLETED

Aug 10, 2016

LAW OFFICE PUBLICATION REVIEW COMPLETED

EXAMINERS AMENDMENT -WRITTEN

Jul 28, 2016

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Jul 28, 2016

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Jul 28, 2016

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Jul 28, 2016

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 28, 2016

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jul 26, 2016

ASSIGNED TO EXAMINER

NOTICE OF PSEUDO MARK E-MAILED

Jun 02, 2016

NOTICE OF PSEUDO MARK E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 01, 2016

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

May 28, 2016

NEW APPLICATION ENTERED

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