Who owns the TURN UP THE HEAT trademark?

The TURN UP THE HEAT trademark is owned by Frito-Lay North America, Inc..

What class is the TURN UP THE HEAT trademark registered in?

The TURN UP THE HEAT trademark is registered in Class 030 (Coffee, tea, rice, bakery goods & condiments).

What is the serial number for TURN UP THE HEAT?

The USPTO serial number for TURN UP THE HEAT is 87960485.

What is the registration number for TURN UP THE HEAT?

TURN UP THE HEAT is registered under USPTO registration number 5717911.

TUR

USPTO Trademark Record

REGISTERED

TURN UP THE HEAT

SN 87960485·Reg 5717911·Filed Jun 13, 2018

Owner Frito-Lay North America, Inc.

Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from cereals; bread, pastries and confectionery; chocolate; ice cream, sorbets and other edible ices; sugar, honey, treacle; yeast, baking-powder; salt, seasonings, spices, preserved herbs; vinegar, sauces and other condiments; ice (frozen water).

TURN UP THE HEAT (Serial No. 87960485), Registration No. 5717911, is a registered US trademark filed on Jun 13, 2018 by Frito-Lay North America, Inc.. This trademark covers Class 030 (Coffee, tea, rice, bakery goods & condiments).

Section 8/9 declaration window: April 02, 2029

Mark Intelligence

TURN UP THE HEAT (Reg. #5717911) is a registered US trademark that has been protecting its owner, Frito-Lay North America, Inc., since 2018. The mark covers Class 030 (Coffee, tea, rice, bakery goods & condiments). Goods and services include Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jun 13, 2018

SERIAL

87960485

REG#

5717911

REGISTERED

Apr 02, 2019

Owner

Applicant

Frito-Lay North America, Inc.

Entity

Corporation

State

Address

7701 Legacy Drive, Plano, TX, 75024

Country

Attorney

NameJeanette S. Zimmer

Law firm

Jeanette S. Zimmer PEPSICO, INC.

Docket

SNACKS

Address

7701 LEGACY DRIVE, MAIL STOP 3A-110H, PLANO, TX 75024, United States

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Filing Information

StatusREGISTERED

Filing DateJun 13, 2018

Serial Number87960485

Registration No.5717911

Registration DateApr 02, 2019

Status DateJul 16, 2025

Published for OppositionSep 11, 2018

Next RenewalApril 02, 2029

Mark TypeStandard characters

Attorney DocketSNACKS

Status DescriptionLive and registered, Section 8 accepted

Filing Signals

FILED

2018

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 030Coffee, tea, rice, bakery goods & condiments

US codes: 046

First use anywhere: Sep 30, 2018

First use in commerce: Sep 30, 2018

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

20 events

REGISTERED - SEC. 8 (6-YR) ACCEPTED

Jul 16, 2025

REGISTERED - SEC. 8 (6-YR) ACCEPTED

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

Jul 16, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jul 14, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 RECEIVED

Apr 02, 2025

TEAS SECTION 8 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Apr 02, 2024

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Apr 02, 2019

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Feb 28, 2019

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Feb 27, 2019

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

Feb 20, 2019

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Feb 19, 2019

CASE ASSIGNED TO INTENT TO USE PARALEGAL

USE AMENDMENT FILED

Jan 28, 2019

USE AMENDMENT FILED

TEAS STATEMENT OF USE RECEIVED

Jan 28, 2019

TEAS STATEMENT OF USE RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Nov 06, 2018

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Sep 11, 2018

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 11, 2018

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 22, 2018

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 09, 2018

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Aug 08, 2018

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 19, 2018

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jun 16, 2018

NEW APPLICATION ENTERED

TURN UP THE HEAT

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Other Marks by Frito-Lay North America, Inc.

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