Who owns the U-CHOOSE trademark?

The U-CHOOSE trademark is owned by E-Z RENTALS, INC..

What class is the U-CHOOSE trademark registered in?

The U-CHOOSE trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for U-CHOOSE?

The USPTO serial number for U-CHOOSE is 88714211.

What is the registration number for U-CHOOSE?

U-CHOOSE is registered under USPTO registration number 6090281.

Sealvo

Home Search: U-CHOOSEU-CHOOSE #88714211

Back

Updated Oct 6, 2026·25 searches this week

View on USPTO TSDR Find similar marks

UCH

USPTO Trademark Record

REGISTERED

U-CHOOSE

SN 88714211·Reg 6090281·Filed Dec 04, 2019

Owner E-Z RENTALS, INC.

Financial, monetary and banking services; insurance services; real estate services.

U-CHOOSE (Serial No. 88714211), Registration No. 6090281, is a registered US trademark filed on Dec 04, 2019 by E-Z RENTALS, INC.. This trademark covers Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: July 01, 2030

Mark Intelligence

U-CHOOSE (Reg. #6090281) is a registered US trademark that has been protecting its owner, E-Z RENTALS, INC., since 2019. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Dec 04, 2019

SERIAL

88714211

REG#

6090281

REGISTERED

Jun 30, 2020

Filing Information

StatusREGISTERED

Filing DateDec 04, 2019

Serial Number88714211

Registration No.6090281

Registration DateJun 30, 2020

Status DateSep 18, 2026

Published for OppositionApr 14, 2020

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Jun 19, 2019

First use in commerce: Jun 19, 2019

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

13 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 18, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Sep 18, 2026

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Sep 18, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Jun 29, 2026

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jun 30, 2025

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Jun 30, 2020

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Apr 14, 2020

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Apr 14, 2020

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Mar 25, 2020

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Mar 09, 2020

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Mar 05, 2020

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Dec 09, 2019

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Dec 07, 2019

NEW APPLICATION ENTERED

Other Marks in Class 036 — Insurance, financial & real estate services

Recently filed and registered marks in the same international class.

CHO

CHOOSE HOPE

76643968

D & E PRINTING COMPANY, INC.

REGISTERED

CHO

CHOOSE RESTAURANTS

88277047

National Restaurant Association Educational Foundation

REGISTERED

CHO

CHOOSE EXTRAORDINARY

90720279

MARINEMAX, INC.

REGISTERED

CHO

CHOOSE HAPPINESS

97038113

PMG IP LLC

REGISTERED

Other Marks by Michael E. Robinson

Additional USPTO filings handled by the same attorney of record.

SHI

SHIPSTREAM

88157792

REGISTERED

BEE

BEEF JERKY EXPERIENCE

88795947

REGISTERED

OLE

OLE SMOKY BLACK FOREST WHISKEY

87471291

REGISTERED

OLE

OLE SMOKY MOONSHINE CHERRIES

88627134

REGISTERED

U-CHOOSE

Run a conflict check

Other Marks in Class 036 — Insurance, financial & real estate services

Other Marks by Michael E. Robinson

Get pre-filing clearance

Search 14M+ trademarks

Resources

Company