Who owns the UNDERSTANDING THE WAY YOU LIVE trademark?

The UNDERSTANDING THE WAY YOU LIVE trademark is owned by ILLINOIS MUTUAL LIFE INSURANCE COMPANY.

What class is the UNDERSTANDING THE WAY YOU LIVE trademark registered in?

The UNDERSTANDING THE WAY YOU LIVE trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for UNDERSTANDING THE WAY YOU LIVE?

The USPTO serial number for UNDERSTANDING THE WAY YOU LIVE is 74686929.

What is the registration number for UNDERSTANDING THE WAY YOU LIVE?

UNDERSTANDING THE WAY YOU LIVE is registered under USPTO registration number 1978290.

UND

USPTO Trademark Record

REGISTERED

UNDERSTANDING THE WAY YOU LIVE

SN 74686929·Reg 1978290·Filed Jun 12, 1995

Owner ILLINOIS MUTUAL LIFE INSURANCE COMPANY

Financial, monetary and banking services; insurance services; real estate services.

UNDERSTANDING THE WAY YOU LIVE (Serial No. 74686929), Registration No. 1978290, is a registered US trademark filed on Jun 12, 1995 by ILLINOIS MUTUAL LIFE INSURANCE COMPANY. This trademark covers Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: June 04, 2036

Mark Intelligence

UNDERSTANDING THE WAY YOU LIVE (Reg. #1978290) is a registered US trademark that has been protecting its owner, ILLINOIS MUTUAL LIFE INSURANCE COMPANY, since 1995. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Jun 12, 1995

SERIAL

74686929

REG#

1978290

REGISTERED

Jun 04, 1996

Owner

Applicant

ILLINOIS MUTUAL LIFE INSURANCE COMPANY

Entity

Corporation

State

Address

300 S.W. ADAMS STREET, PEORIA, IL, 61634

Country

Attorney

NameNeil M. Zipkin

Law firm

Neil M. Zipkin Amster, Rothstein & Ebenstein LLP

Docket

43119/0004

Address

405 Lexington Avenue, NEW YORK, NY 10174, United States

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Filing Information

StatusREGISTERED

Filing DateJun 12, 1995

Serial Number74686929

Registration No.1978290

Registration DateJun 04, 1996

Status DateApr 30, 2026

Published for OppositionMar 12, 1996

Next RenewalJune 04, 2036

Mark TypeTypeset (words/letters/numbers)

Attorney Docket43119/0004

Status DescriptionLive and registered, renewed

Filing Signals

FILED

1995

YEARS AGO

31y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Jan 15, 1995

First use in commerce: Jan 15, 1995

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

26 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 30, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 30, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Apr 30, 2026

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Apr 30, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Feb 24, 2026

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jun 04, 2025

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Aug 27, 2016

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Aug 27, 2016

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Aug 27, 2016

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Aug 27, 2016

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Jun 06, 2016

TEAS SECTION 8 & 9 RECEIVED

CASE FILE IN TICRS

Jun 21, 2007

CASE FILE IN TICRS

ASSIGNED TO PARALEGAL

Sep 28, 2006

ASSIGNED TO PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Sep 28, 2006

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Sep 28, 2006

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

TEAS SECTION 8 & 9 RECEIVED

Jun 01, 2006

TEAS SECTION 8 & 9 RECEIVED

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Jun 01, 2006

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jul 10, 2002

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

PAPER RECEIVED

May 20, 2002

PAPER RECEIVED

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

May 20, 2002

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Jun 04, 1996

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Mar 12, 1996

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Feb 11, 1996

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Dec 06, 1995

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINER'S AMENDMENT MAILED

Nov 20, 1995

EXAMINER'S AMENDMENT MAILED

ASSIGNED TO EXAMINER

Nov 17, 1995

ASSIGNED TO EXAMINER

UNDERSTANDING THE WAY YOU LIVE

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