Who owns the UPSIDE trademark?

The UPSIDE trademark is owned by Cox Automotive, Inc..

What is the serial number for UPSIDE?

The USPTO serial number for UPSIDE is 90845769.

What is the registration number for UPSIDE?

UPSIDE is registered under USPTO registration number 7844653.

UPS

USPTO Trademark Record

REGISTERED

UPSIDE

Q: What class is the UPSIDE trademark registered in?

The UPSIDE trademark is registered in Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services), Class 042 (Scientific, technology & SaaS services).

SN 90845769·Reg 7844653·Filed Jul 23, 2021

Owner Cox Automotive, Inc.

Advertising; business management, organization and administration; office functions.; Financial, monetary and banking services; insurance services; real estate services.; Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.

UPSIDE (Serial No. 90845769), Registration No. 7844653, is a registered US trademark filed on Jul 23, 2021 by Cox Automotive, Inc.. This trademark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services), Class 042 (Scientific, technology & SaaS services).

early section 8: June 24, 2031

Mark Intelligence

UPSIDE (Reg. #7844653) is a registered US trademark that has been protecting its owner, Cox Automotive, Inc., since 2021. The mark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services) and Class 042 (Scientific, technology & SaaS services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Financial, monetary and banking se.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jul 23, 2021

SERIAL

90845769

REG#

7844653

REGISTERED

Jun 24, 2025

Owner

Applicant

Cox Automotive, Inc.

Entity

Corporation

State

Address

6205 Peachtree Dunwoody Road, Atlanta, GA, 30328

Country

Attorney

NameChristine P. James

Law firm

Christine P. James KILPATRICK TOWNSEND & STOCKTON LLP

Docket

1252485

Address

MAILSTOP: IP DOCKETING - 22, 1100 PEACHTREE STREET, SUITE 2800, ATLANTA, GA 30309-4528, United States

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Filing Information

StatusREGISTERED

Filing DateJul 23, 2021

Serial Number90845769

Registration No.7844653

Registration DateJun 24, 2025

Status DateJun 24, 2025

Published for OppositionMar 12, 2024

Mark TypeStandard characters

Attorney Docket1252485

Status DescriptionLive and registered

Filing Signals

FILED

2021

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Feb 18, 2022

First use in commerce: Feb 18, 2022

Advertising; business management, organization and administration; office functions.

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Feb 18, 2022

First use in commerce: Feb 18, 2022

Financial, monetary and banking services; insurance services; real estate services.

Class 042Scientific, technology & SaaS services

US codes: 100, 101

First use anywhere: Feb 18, 2022

First use in commerce: Feb 18, 2022

Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

35 events

REGISTERED-PRINCIPAL REGISTER

Jun 24, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jun 24, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jun 05, 2025

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jun 05, 2025

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

May 02, 2025

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

May 01, 2025

CASE ASSIGNED TO INTENT TO USE PARALEGAL

TEAS STATEMENT OF USE RECEIVED

Feb 14, 2025

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Feb 14, 2025

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Aug 27, 2024

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

Jul 21, 2024

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

EXTENSION OF TIME TO OPPOSE RECEIVED

Apr 11, 2024

EXTENSION OF TIME TO OPPOSE RECEIVED

PUBLISHED FOR OPPOSITION

Mar 12, 2024

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 12, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Feb 21, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Feb 21, 2024

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

EXAMINERS AMENDMENT E-MAILED

Feb 01, 2024

EXAMINERS AMENDMENT E-MAILED

EXAMINERS AMENDMENT -WRITTEN

Feb 01, 2024

EXAMINERS AMENDMENT -WRITTEN

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Feb 01, 2024

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Feb 01, 2024

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 01, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

Jan 03, 2024

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED

Apr 28, 2023

REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

Apr 14, 2023

SUSPENSION CHECKED - TO ATTORNEY FOR ACTION

SUSPENSION LETTER WRITTEN

Oct 05, 2022

SUSPENSION LETTER WRITTEN

LETTER OF SUSPENSION E-MAILED

Oct 05, 2022

LETTER OF SUSPENSION E-MAILED

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Oct 05, 2022

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

TEAS/EMAIL CORRESPONDENCE ENTERED

Sep 22, 2022

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Sep 21, 2022

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Sep 21, 2022

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION WRITTEN

Mar 21, 2022

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Mar 21, 2022

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Mar 21, 2022

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Mar 11, 2022

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Sep 23, 2021

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jul 27, 2021

NEW APPLICATION ENTERED

UPSIDE

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