Who owns the VIAPLAY trademark?

The VIAPLAY trademark is owned by Viaplay Group Sweden AB.

What is the serial number for VIAPLAY?

The USPTO serial number for VIAPLAY is 79299761.

What is the registration number for VIAPLAY?

VIAPLAY is registered under USPTO registration number 6874452.

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Updated Sep 23, 2026·42 searches this week

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VIA

USPTO Trademark Record

REGISTERED

VIAPLAY

Q: What class is the VIAPLAY trademark registered in?

The VIAPLAY trademark is registered in Class 035 (Advertising, business management & retail services), Class 038 (Telecommunications services), Class 041 (Education & entertainment services).

SN 79299761·Reg 6874452·Filed Nov 10, 2020

Owner Viaplay Group Sweden AB

Advertising; business management, organization and administration; office functions.; Telecommunications.; Education; providing of training; entertainment; sporting and cultural activities.

VIAPLAY (Serial No. 79299761), Registration No. 6874452, is a registered US trademark filed on Nov 10, 2020 by Viaplay Group Sweden AB. This trademark covers Class 035 (Advertising, business management & retail services), Class 038 (Telecommunications services), Class 041 (Education & entertainment services).

early section 8: October 18, 2028

Conflict Analysis

Full conflict analysis for VIAPLAY (SN 79299761) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

VIAPLAY (Reg. #6874452) is a registered US trademark that has been protecting its owner, Viaplay Group Sweden AB, since 2020. The mark covers Class 035 (Advertising, business management & retail services), Class 038 (Telecommunications services) and Class 041 (Education & entertainment services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Telecommunications.; Education; pr.... The mark faced 6 opposition proceedings during prosecution.

FILED

Nov 10, 2020

SERIAL

79299761

REG#

6874452

REGISTERED

Oct 18, 2022

Filing Information

StatusREGISTERED

Filing DateNov 10, 2020

Serial Number79299761

Registration No.6874452

Registration DateOct 18, 2022

Status DateOct 18, 2022

Published for OppositionAug 02, 2022

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

Advertising; business management, organization and administration; office functions.

Class 038Telecommunications services

US codes: 100, 101, 104

Telecommunications.

Class 041Education & entertainment services

US codes: 100, 101, 107

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

51 events

NEW REPRESENTATIVE AT IB RECEIVED

Mar 07, 2025

NEW REPRESENTATIVE AT IB RECEIVED

FINAL DECISION TRANSACTION PROCESSED BY IB

Feb 27, 2023

FINAL DECISION TRANSACTION PROCESSED BY IB

FINAL DISPOSITION PROCESSED

Feb 03, 2023

FINAL DISPOSITION PROCESSED

FINAL DISPOSITION NOTICE SENT TO IB

Feb 03, 2023

FINAL DISPOSITION NOTICE SENT TO IB

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

Jan 18, 2023

FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB

CHANGE OF NAME/ADDRESS REC'D FROM IB

Oct 29, 2022

CHANGE OF NAME/ADDRESS REC'D FROM IB

REGISTERED-PRINCIPAL REGISTER

Oct 18, 2022

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Oct 18, 2022

NOTICE OF REGISTRATION CONFIRMATION EMAILED

NOTIFICATION PROCESSED BY IB

Aug 08, 2022

NOTIFICATION PROCESSED BY IB

PUBLISHED FOR OPPOSITION

Aug 02, 2022

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 02, 2022

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 13, 2022

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB

Jul 13, 2022

NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

Jul 13, 2022

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

LAW OFFICE PUBLICATION REVIEW COMPLETED

Jun 27, 2022

LAW OFFICE PUBLICATION REVIEW COMPLETED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 23, 2022

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO PETITION STAFF

Jun 22, 2022

ASSIGNED TO PETITION STAFF

PETITION GRANTED - RESPONSE RECEIVED

Jun 22, 2022

PETITION GRANTED - RESPONSE RECEIVED

ASSIGNED TO LIE

Jun 22, 2022

ASSIGNED TO LIE

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 22, 2022

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 22, 2022

TEAS/EMAIL CORRESPONDENCE ENTERED

NOTICE OF REVIVAL - E-MAILED

Jun 22, 2022

NOTICE OF REVIVAL - E-MAILED

NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB

May 29, 2022

NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB

WITHDRAWN FROM PUB - SENIOR ATTORNEY REQUEST

May 25, 2022

WITHDRAWN FROM PUB - SENIOR ATTORNEY REQUEST

PREVIOUS ALLOWANCE COUNT WITHDRAWN

May 25, 2022

PREVIOUS ALLOWANCE COUNT WITHDRAWN

APPROVED FOR PUB - PRINCIPAL REGISTER

May 25, 2022

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS PETITION TO REVIVE RECEIVED

May 25, 2022

TEAS PETITION TO REVIVE RECEIVED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

May 25, 2022

TEAS RESPONSE TO OFFICE ACTION RECEIVED

EXAMINERS AMENDMENT -WRITTEN

May 23, 2022

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

May 23, 2022

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

May 23, 2022

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

May 23, 2022

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

May 23, 2022

APPROVED FOR PUB - PRINCIPAL REGISTER

NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB

May 11, 2022

NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

May 11, 2022

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

FINAL REFUSAL WRITTEN

Nov 09, 2021

FINAL REFUSAL WRITTEN

FINAL REFUSAL E-MAILED

Nov 09, 2021

FINAL REFUSAL E-MAILED

NOTIFICATION OF FINAL REFUSAL EMAILED

Nov 09, 2021

NOTIFICATION OF FINAL REFUSAL EMAILED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Nov 08, 2021

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Nov 08, 2021

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Nov 08, 2021

TEAS/EMAIL CORRESPONDENCE ENTERED

NEW REPRESENTATIVE AT IB RECEIVED

Jul 03, 2021

NEW REPRESENTATIVE AT IB RECEIVED

REFUSAL PROCESSED BY IB

May 30, 2021

REFUSAL PROCESSED BY IB

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

May 08, 2021

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

REFUSAL PROCESSED BY MPU

May 06, 2021

REFUSAL PROCESSED BY MPU

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

May 04, 2021

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

NON-FINAL ACTION WRITTEN

May 03, 2021

NON-FINAL ACTION WRITTEN

ASSIGNED TO EXAMINER

Apr 20, 2021

ASSIGNED TO EXAMINER

APPLICATION FILING RECEIPT MAILED

Dec 18, 2020

APPLICATION FILING RECEIPT MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Dec 14, 2020

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

SN ASSIGNED FOR SECT 66A SUBSEQ DESIG FROM IB

Dec 10, 2020

SN ASSIGNED FOR SECT 66A SUBSEQ DESIG FROM IB

Other Marks by Viaplay Group Sweden AB

Additional USPTO filings from the same owner.

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79318122

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VIA

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