Who owns the WE DON’T FOLLOW THE HERD—WE CREATE IT trademark?

The WE DON’T FOLLOW THE HERD—WE CREATE IT trademark is owned by STRAND CAPITAL LLC.

What is the serial number for WE DON’T FOLLOW THE HERD—WE CREATE IT?

The USPTO serial number for WE DON’T FOLLOW THE HERD—WE CREATE IT is 99119248.

What is the registration number for WE DON’T FOLLOW THE HERD—WE CREATE IT?

WE DON’T FOLLOW THE HERD—WE CREATE IT is registered under USPTO registration number 0.

WED

USPTO Trademark Record

PENDING

WE DON’T FOLLOW THE HERD—WE CREATE IT

Q: What class is the WE DON’T FOLLOW THE HERD—WE CREATE IT trademark registered in?

The WE DON’T FOLLOW THE HERD—WE CREATE IT trademark is registered in Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services).

SN 99119248·Reg 0·Filed Apr 03, 2025

Owner STRAND CAPITAL LLC

Advertising; business management, organization and administration; office functions.; Financial, monetary and banking services; insurance services; real estate services.

WE DON’T FOLLOW THE HERD—WE CREATE IT (Serial No. 99119248), Registration No. 0, is a pending US trademark filed on Apr 03, 2025 by STRAND CAPITAL LLC. This trademark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services).

Statement of Use due: December 02, 202659 days remaining

Mark Intelligence

WE DON’T FOLLOW THE HERD—WE CREATE IT (Reg. #0) is a pending US trademark that was filed in 2025 and is currently under USPTO examination. The mark covers Class 035 (Advertising, business management & retail services) and Class 036 (Insurance, financial & real estate services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Financial, monetary and banking se.... The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 03, 2025

SERIAL

99119248

REG#

Owner

Applicant

STRAND CAPITAL LLC

Entity

LLC

State

Address

P.O. Box 15468, Phoenix, AZ, 85060

Country

Attorney

NameDanielle D. Janitch

Law firm

Danielle D. Janitch Osborn Maledon, P.A.

Docket

19877.1

Address

2929 N. Central Ave., Ste. 2000, Phoenix, AZ 85012, United States

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Filing Information

StatusPENDING

Filing DateApr 03, 2025

Serial Number99119248

Registration No.0

Status DateMay 26, 2026

Published for OppositionOct 07, 2025

Mark TypeStandard characters

Attorney Docket19877.1

Status DescriptionLive and pending, first extension granted

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

Advertising; business management, organization and administration; office functions.

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

13 events

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

May 27, 2026

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

May 26, 2026

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

May 26, 2026

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

May 26, 2026

SOU EXTENSION 1 GRANTED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Dec 02, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Oct 07, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Oct 07, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 01, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 08, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Sep 02, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 15, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Apr 03, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Apr 03, 2025

APPLICATION FILING RECEIPT MAILED

WE DON’T FOLLOW THE HERD—WE CREATE IT

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Other Marks by STRAND CAPITAL LLC

Other Marks in Class 035 — Advertising, business management & retail services

Other Marks by Danielle D. Janitch

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